Name
Building a Successful Branded Content Playbook: A Conversation With Colman Domingo
Date & Time
Thursday, April 28, 2022, 1:20 PM - 1:40 PM
Colman Domingo Mollie Cahillane
Description

With a career spanning over 30 years, a quick glance at Colman Domingo’s résumé reveals he’s pretty much done it all: plays, musicals, television, movies, talk shows, playwriting, and directing. In one of his more recent projects, Domingo partnered with AMC Networks to launch Bottomless Brunch at Colman’s. What started off as a branded content digital feature has quickly transformed into multiple digital and linear content platforms, including a podcast.

In this session, join Adweek and Domingo for an insightful conversation on how the series serves as a powerful case study shedding light on how stars can successfully work with brands on branded content. He’ll also give us the exclusive for what’s next for his hit shows like Fear the Walking Dead and Euphoria.