TV’s Role in Measuring DTC Success
Date & Time
Thursday, April 28, 2022, 2:10 PM - 2:30 PM
Alvaro De La Rocha Jonathan Bottomley Paul Hiebert

Brands are becoming more creative in how they showcase their product, especially with the influx of technology and media methods a brand can use. Hear from marketing leaders in the brand marketing space on how their companies are navigating the evolving TV and streaming landscape to reach target audiences, find efficiencies and attempt the impossible: measure attribution.