Name
The Future is Now: Identity is the engine that will power your audiences across streaming media
Date & Time
Tuesday, April 26, 2022, 3:20 PM - 3:40 PM
Frans Vermeulen Chris Ariens
Description

The past two years have seen a substantial increase in the consumption of streaming media. Coupled with the ongoing evolution of identity signals and continued rise of regulations, the necessity for reliable identity and data capabilities has accelerated in order to engage the new connected consumer across devices. Powering a more effective advertising ecosystem across streaming and beyond requires a diverse and interoperable way of reconciling identity. Reconciling identity across both logged in and open environments is critical to targeted advertising especially for connected TV where data is powering people-based planning, buying and measurement.

In this session join Frans Vermuelen, Vice President of Market Development for TransUnion’s Media & Entertainment vertical, to learn how TransUnion has innovated to be at the forefront of powering a more effective advertising ecosystem across streaming media providing end to end solutions in audience targeting, measurement and attribution.