Thanks to consumer online behaviors and particularly search, consumers have instantaneous brand and product information at their fingertips. The ability to tie incremental search to granular Convergent TV spend provides marketers a robust and predictive tool to see their and their competitors’ customers’ journeys in action.

Join EDO President & CEO Kevin Krim and Mediahub Worldwide's EVP, Advanced Media, Michael Piner to learn how to shorten and sharpen your learning cycle across the fragmented TV landscape. Strategize through a granular understanding of your brand’s and your competitors’ successes and failures. The session will explore Share of Search as a predictive signal and potential currency for advertisers, as well as how to grow revenue with search-based advertising measurement for predictive planning. In this workshop, we will share the insider’s view on how EDO and Mediahub are working together to build advertisers’ revenue and market share.