Yusuf Chuku serves as the Executive Vice President, Client Strategy & Insights, Advertising and Partnerships, NBCUniversal. In this role, Chuku leads a team of planners, researchers, data strategists and analysts who focus on insights-driven storytelling to reach audiences and drive business results for marketers in every category.
With over 25 years in the business, both in London and New York, Chuku has worked across both planning and strategy functions. His experience spans Microsoft, BMW, Samsung, Kimberley-Clark, Kraft and Verizon.
Prior to NBCUniversal, Chuku was Global Chief Strategy Officer of VMLY&R where he led the strategy discipline across its 75 locations around the globe. Chuku has also led strategy at McCann New York and had previous stints at DDB London, JWT New York and Naked Communications.
Chuku’s work has been recognized by the IPA, Effies, the Jay Chiat Awards, Cannes and the Marketing Effectiveness Awards. He’s a Fellow of the Royal Society of Arts, and previous chair of 4As Strategy Committee and non-executive board member of OFSTED.