Full Name
Laura Nelson
Job Title
Senior Vice President, Ad Products and Enablement
Company
Disney Advertising
Speaker Bio
Laura Nelson is Senior Vice President, Ad Products and Enablement for Disney Advertising, and is responsible for enabling best in class products, platforms and partnerships vital to revenue growth in an evolving media space.
Prior, Nelson held several positions within Disney Advertising, including Senior Vice President of Cross-Portfolio Solutions, driving the development of addressable and advanced advertising solutions that enable marketers to tap into innovative opportunities as viewership evolves across screens for Disney’s portfolio of entertainment and sports networks.
Nelson was instrumental in the creation of Disney’s Luminate, the company’s suite of advanced advertising offerings – bringing customized opportunities for advertisers to move from traditional age/demo transactions to the use of data to buy and evaluate based on audience segments relevant to client’s individual businesses. The team continues to enable capabilities focused on linear optimization, national linear addressability and programmatic capabilities across the portfolio.
Previously, Nelson worked as senior vice president, Strategic Sales Insights at Freeform (formerly ABC Family), where she was responsible for all inventory and pricing strategies, sales reporting and budget development for Freeform’s linear and digital revenue. Additionally, she managed the Digital Ad Operations team as well as the Integrated Marketing and Sales Communication team.
Nelson’s career transitioned to advertising sales with a marketing position with NBCUniversal, working on NBC Primetime beginning in 2001. The role grew from positioning the network and program priorities through marketing collateral to the creation of the Branded Entertainment team. The team led integrated partnerships within scripted series like Friday Night Lights, 30 Rock, and Heroes, plus multiple sponsorships for unscripted shows including The Apprentice, The Biggest Loser, Deal or No Deal and more. These partnerships helped secure multi-million dollar deals for the sales organization and were industry leading in broadcast television.
Nelson began her career as a media planner at Young & Rubicam and Margeotes, Ferttita + Partners on accounts varying from traditional Packaged Goods, Government, Entertainment, Regional Wireless Service and multiple digital startups.
Nelson holds a Bachelor of Arts degree in Communications from Fordham University.
Prior, Nelson held several positions within Disney Advertising, including Senior Vice President of Cross-Portfolio Solutions, driving the development of addressable and advanced advertising solutions that enable marketers to tap into innovative opportunities as viewership evolves across screens for Disney’s portfolio of entertainment and sports networks.
Nelson was instrumental in the creation of Disney’s Luminate, the company’s suite of advanced advertising offerings – bringing customized opportunities for advertisers to move from traditional age/demo transactions to the use of data to buy and evaluate based on audience segments relevant to client’s individual businesses. The team continues to enable capabilities focused on linear optimization, national linear addressability and programmatic capabilities across the portfolio.
Previously, Nelson worked as senior vice president, Strategic Sales Insights at Freeform (formerly ABC Family), where she was responsible for all inventory and pricing strategies, sales reporting and budget development for Freeform’s linear and digital revenue. Additionally, she managed the Digital Ad Operations team as well as the Integrated Marketing and Sales Communication team.
Nelson’s career transitioned to advertising sales with a marketing position with NBCUniversal, working on NBC Primetime beginning in 2001. The role grew from positioning the network and program priorities through marketing collateral to the creation of the Branded Entertainment team. The team led integrated partnerships within scripted series like Friday Night Lights, 30 Rock, and Heroes, plus multiple sponsorships for unscripted shows including The Apprentice, The Biggest Loser, Deal or No Deal and more. These partnerships helped secure multi-million dollar deals for the sales organization and were industry leading in broadcast television.
Nelson began her career as a media planner at Young & Rubicam and Margeotes, Ferttita + Partners on accounts varying from traditional Packaged Goods, Government, Entertainment, Regional Wireless Service and multiple digital startups.
Nelson holds a Bachelor of Arts degree in Communications from Fordham University.
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