TV advertising drives the economics for live sports and events for a simple reason: those live events attract the largest and most leaned-in audiences, and create an unrivaled atmosphere for brand building and performance. In fact, EDO has found that live sports, such as Disney’s ESPN Monday Night Football, and tentpole live programming, such as the Oscars on ABC, deliver the strongest environments for TV advertisers every year, guaranteeing consistently strong engagement while influencing actions like search for brands across categories.

Disney Advertising’s Danielle Brown and EDO’s Kevin Krim will dive into some of the top moments and opportunities around live sports and event programming they’ve seen so far this year. From EDO’s predictive outcomes data for advertising to Disney’s robust sports rights and groundbreaking insights around sponsorship and programming research, attendees will learn more about how they can build optimal strategies that tap into lightning-in-a-bottle moments that maximize the power of live events.