As television continues to evolve, platforms and networks are adapting through innovation with new offerings for current and future consumers. Convergent strategies that include both linear and CTV/OTT are giving brands the opportunity to increase audience reach and overall performance goals. By 2025, the combined U.S. ad spend on linear and CTV platforms will exceed $93 billion, from just under $80 billion this year.
At Adweek's Convergent TV Summit West, we'll explore all the ways the space has changed—and what lies ahead. Leaders at the forefront of the industry will join to discuss the various ways they’re leveraging agility, partnerships and experimentation to gear up for the next shift and how to remain one step ahead in the competitive space.
Featuring
![Wonya Lucas](http://assets.swoogo.com/uploads/medium/1999078-630e747e2644a.png)
President and Chief Executive Officer
Hallmark Media
![Tom Ryan](http://assets.swoogo.com/uploads/medium/1999087-630e75226842b.png)
President and Chief Executive Officer
ViacomCBS Streaming
![Kevin Krim](http://assets.swoogo.com/uploads/medium/1999089-630e755f49efe.png)
President and Chief Executive Officer
EDO
![Conan O'Brien](http://assets.swoogo.com/uploads/medium/1999100-630e7657318a2.png)
![Susan Rovner](http://assets.swoogo.com/uploads/medium/2022776-631b95a71b776.png)
Chairman, Entertainment Content
NBCUniversal Television and Streaming
![Karl Meyer](http://assets.swoogo.com/uploads/medium/2034309-6321ef3205b91.png)
Head of Sales, Media and Entertainment
Samsung Ads
![Michael Shields](http://assets.swoogo.com/uploads/medium/2034899-63220defd3f5b.png)
General Manager, Connected TV
TripleLift
![Isaac Ortiz](http://assets.swoogo.com/uploads/medium/2035167-63221c766b5ed.png)
Regional Director, Customer Success
iSpot.tv
![Scott Comstock](http://assets.swoogo.com/uploads/medium/2046251-6328761f31668.png)
Senior Vice President, Peacock and Digital Advertising Strategy
NBCUniversal Advertising and Partnerships
![Amy McDevitt](http://assets.swoogo.com/uploads/medium/2046255-63287697cbdb7.png)
Sports Brand Partnership Lead
Amazon Ads
![Elsa Castro Blumberg](http://assets.swoogo.com/uploads/medium/2048509-6328f5a1d890e.png)
Vice President of Client Analytics
DirecTV Advertising
![Doug Paladino](http://assets.swoogo.com/uploads/medium/2056685-632b958dd67d5.png)
Programmatic Lead
Camelot Strategic Marketing & Media
![Steve Hartmann](http://assets.swoogo.com/uploads/medium/2056692-632b96528a55d.png)
Vice President, Integrated Marketing
Experian
![Mark Douglas](http://assets.swoogo.com/uploads/medium/2393190-63f9422b43160.png)
President and Chief Executive Officer
MNTN
![Judson Ferdon](http://assets.swoogo.com/uploads/medium/2081279-6336195167040.png)
Vice President, Sales West
Gamut
![Jessica Hogue](http://assets.swoogo.com/uploads/medium/2057726-632c66b66cf49.png)
General Manager, Measurement & Analytics
Innovid
![Oscar Rondon](http://assets.swoogo.com/uploads/medium/2057784-632c698a10d77.png)
Senior Vice President, US Product and Partnerships
MiQ
![Josh Mattison](http://assets.swoogo.com/uploads/medium/2066897-6331cf8eddca3.png)
Senior Vice President, Revenue Management and Operations
Disney Advertising
![Danielle Spencer](http://assets.swoogo.com/uploads/medium/4224247-66aaf567946d9.png)
Founder
Some Creative Agency
![Lindsay Morgan](http://assets.swoogo.com/uploads/medium/2291260-63bd90e508c43.png)
Chief Marketing Officer
Pizza Hut
![Mike Mulvihill](http://assets.swoogo.com/uploads/medium/2073146-63336197046ff.png)
Executive Vice President, Head of Strategy and Analytics
FOX Sports
![Will Gurman](http://assets.swoogo.com/uploads/medium/2073161-633362505f8bd.png)
Vice President, Global Partnerships and Content Strategy, Paramount Streaming
Pluto TV
![Aneessa Steilen](http://assets.swoogo.com/uploads/medium/2077277-6334aa309edf7.png)
Vice President of Media and Distribution Marketing
Vevo
![Jon Margolis](http://assets.swoogo.com/uploads/medium/2080744-6335eeb3ee397.png)
Vice President of Brand Partnerships, West
Atmosphere
![Kelly Metz](http://assets.swoogo.com/uploads/medium/2081368-633623714a144.png)
Managing Director, Advanced TV Activation
Omnicom Media Group
![Ron Stine](http://assets.swoogo.com/uploads/medium/2084545-633754087d533.png)
Director of Media and Entertainment Solutions
Resonate
![Alison Hoffman](http://assets.swoogo.com/uploads/medium/2093218-633c4ebda208b.png)
President of Domestic Networks
STARZ
![Lauren Anderson](http://assets.swoogo.com/uploads/medium/2094331-633c84153690b.png)
Head of AVOD Original Content and Programming
Amazon Studios
![Eric Frankel](http://assets.swoogo.com/uploads/medium/2095084-633cb7e52486a.png)
Chief Executive Officer and Founder
AdGreetz
![Ben Antier](http://assets.swoogo.com/uploads/medium/2096448-633d935c40560.png)
Co-Founder and Chief Executive Officer
Publica
![John Landgraf](http://assets.swoogo.com/uploads/medium/2096739-633d9f3190e47.png)
Chairman
FX
![Adam Royle](http://assets.swoogo.com/uploads/medium/2098200-633de81571e98.png)
Director, Head of Publisher Business Development and Strategic Partnerships
Roku
![Matt Cerussi](http://assets.swoogo.com/uploads/medium/2100209-633ed8e4bb383.png)
Director of West Coast Client and Agency Partnerships
DIRECTV Advertising
![Matt Devitt](http://assets.swoogo.com/uploads/medium/2103254-633f8b17c305f.png)
Senior Vice President, Digital Measurement
Nielsen
![Jordan Usdin](http://assets.swoogo.com/uploads/medium/2111141-6344d64054be0.png)
Senior Vice President of Client Development
BEN
Agenda
Opening Remarks
9:15am PT
Morning Main Stage
9:20–11:45am PT
Workshops and Lunch
11:55–1:30pm PT
Afternoon Main Stage
1:45–4:00pm PT
1:1 Meetings
4:15–5:15pm PT
Reception
4:30–5:30pm PT
Venue
Community
Partners