Nicole Parlapiano is the Chief Marketing Officer at Tubi and has brought heart to the brand by reshaping Tubi’s narrative from the ground-up. Parlapiano dove deep into the free streamer’s many audience communities online - from Reddit horror threads to TikTokers engaged with Black Cinema - developing a rich sense of what the brand means to its fans. Her insight - that Tubi offers each and every viewer a personalized content journey, without judgment around what they’re watching - has translated into award-winning marketing campaigns and a rally cry for employees. In her time with the company, Parlapiano has been recognized as one of Ad Age’s Leading Women for 2023 and named a top Marketing Executive by StreamTV. A testament to her work, Tubi’s inaugural Super Bowl ads have won or been shortlisted for a dozen awards to date including the Super Clio Award. Parlapiano joined Tubi from Tinder where she spent 2 ½ years as the VP of Marketing for North America. Before Tinder, Parlapiano was the Head of Marketing at WeWork for US, Canada, and Israel where she ran all B2B and B2C marketing for the region. She initially joined WeWork to build and establish the global growth marketing team. Prior to WeWork, Parlapiano was an executive at VaynerMedia where she oversaw account strategy for Anheuser-Busch, JPMorgan Chase, L’Oreal, and Sprint. Parlapiano has an MBA from USC and an MS from Fordham University.