Unlocking the Sound of Success: Maximizing Revenue by Maximizing Audio
Thursday, October 5, 2023, 10:25 AM - 10:45 AM
It's estimated that national advertisers are leaving upwards of $6 billion of revenue on the table each year by not audio in their media mix. How should brands invest? And what industries have the most to gain? In this session, Paul Suchman, Chief Marketing Officer of audio giant Audacy delivers insights and best practices for marketers and brands to get more out of their media investment.