The Power of Sonic Branding: From Secret Weapon to Marketing Must-Have
Thursday, October 5, 2023, 10:05 AM - 10:25 AM

Find out how sonic identities are helping brands cut through the clutter world in this conversation withMade Music Studio’s John Taite (EVP, Global Brand Partnerships + Development). This engaging session will delve into sonic branding’s secrets, trends and the innovative strategies driving ROI.

Hear how the world’s best-known brands, from Lexus to Corona to American Express are using strategically crafted sound and music to boost KPIs and build emotional connections. Plus: get an exclusive sneak peek at the unforgettable new sonic identity for Cinnamon Toast Crunch!

John Taite Colin Daniels