It’s hard to escape the buzz around AI tools like DALL•E, ChatGPT, MusicLM, and Midjourney that are redefining the creative process. It begs the question: In a creative competition between humans and machines, who would win? 
 
To find an answer, SXM Media’s Studio Resonate put three creative teams to the test (Human, AI, and a Human/AI Hybrid), executing against a creative brief in a head-to-head competition. The teams’ output endured three rounds of evaluation from a live pitch to quantitative testing, and finally, a presentation to a jury of agency leaders and audio professionals. Join Steve Keller, Sonic Strategy Director for Studio Resonate, as he reveals the results which include valuable (and perhaps unexpected) insights that will be beneficial for brands who are eager to take their strategic talent management to the next level in an Age of AI.