Kelechi leads research for the NeuroLab at Mindshare, the first ever in-house consumer neuroscience lab at a media agency. Working with clients such as Unilever, Ford, and others, his remit encompasses the adaptation and implementation of best-in-class brain science, artificial intelligence, and behavioral economics techniques to media and marketing use cases. In his time at Mindshare, he has successfully led a number of global studies on the emotional and subconscious drivers of consumer behavior with markets spanning NA, EMEA, and APAC.