The influence and importance of artificial intelligence and performance marketing have proven their worth in the marketing ecosystem. Assisting to facilitate connections, personalize messaging, ease everyday difficulties and drive business goals, AI and performance marketing initiatives are crucial to the future of business.

Join Adweek for our fourth annual Elevate: AI where we welcome marketers, technologists, and thought leaders to the virtual stage to help us understand the infinite possibilities AI and mar-tech have to offer, what we can expect in the years to come, and how performance marketing has become intricately linked to ROI.

Featured Speakers

Amit Aggarwal
Co-founder and Chief Technology Officer

Julie Bornstein
Co-founder and Chief Executive Officer

Ricky Ray Butler
Chief Executive Officer

Tyler Folkman
Head of Intelligence

Emily Hartmann
Director of Brand Building and Social Media

Abbey Klaassen
President, Business Leadership, East

Ben Spiegel
Global Chief Digital Officer, P&G Beauty

Jeff Swearingen
Senior Vice President, Commercial

Agenda Overview


12:00 PM — 12:05 PM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.




12:05 PM — 12:25 PM ET

PepsiCo

Session details to be announced.

 

Featuring:
Jeff Swearingen, Senior Vice President, Commercial, PepsiCo

JEFF S

 

 

 




12:30 PM — 12:50 PM ET

IBM Watson Advertising

Session details to be announced.




12:55 PM — 1:15 PM ET

The Personalized Listening Experience

Innovation and creativity are at the root of Spotify’s boundless capabilities. The wildly popular Wrapped and other personalized experiences like “Alone With Me,” an immersive AI (Artificial Intelligence) microsite experience powered by listening data for The Weekend's album "After Hours" allows Spotify to connect with fans in interesting ways. But how does it all work? Join Adweek as we sit with Alex Bodman, Vice President, Global Executive Creative Director, to discuss how Spotify leverages performance marketing and AI to personalize every audiophile’s experience.

 

Featuring:
Alex Bodman, Vice President, Global Executive Creative Director, Spotify




1:20 PM — 1:40 PM ET

AI is the Future of Entertainment

The media and entertainment industry is experiencing massive change by way of decentralization, with the shifting of power from a few large companies to niche platforms and content creators. While decentralization has tremendous power, it also comes with pain points, including the need for technology like computer vision and audio recognition to synthesize the trillions of pieces of unstructured data. The simple truth is that the growing rate of content creation and distribution far exceeds what any human can feasibly process. For brands specifically, navigating a decentralized entertainment landscape can be overwhelming--how do you decide where to invest marketing dollars in a world of content options, cross-pollination, exclusivity and waning viewer attention? In this session we’ll explore how BEN is developing and training customized AI models for streaming and social media that are changing the rules of content creation and distribution as we know it.

 

Featuring:
Ricky Ray Butler, Chief Executive Officer, BEN
Tyler Folkman, Head of Intelligence, BEN

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1:45 PM — 2:05 PM ET

Reimagining E-Commerce

Quickly approaching its one-year anniversary, THE YES has redefined shopping online via mobile. As the first shopping app that works to learn consumer preferences and gets smarter as they shop, customers can effortlessly build and update their personalized feeds daily. Join Adweek as we sit with co-founders Julie Bornstein and Amit Aggrawal to discuss how THE YES uses artificial intelligence to better serve its customers, and how the platform is re-writing the architecture of e-commerce.

 

Featuring:
Amit Aggarwal, Co-founder and Chief Technology Officer, THE YES
Julie Bornstein, Co-founder and Chief Executive Officer, THE YES

Amit AJULIE B

 

 

 




2:10 PM — 2:30 PM ET

Quotient

Session details to be announced.




2:35 PM — 2:55 PM ET

Session details to be announced.

Session details to be announced.




2:55 PM — 3:00 PM ET

Adweek Closing Remarks

Thank you for joining!




12:00 PM — 12:05 PM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.




12:05 PM — 12:25 PM ET

How Digitization and Personalization is Changing Beauty

Benjamin Spiegel, Global Chief Digital Officer for P&G Beauty sits down with Adweek to discuss how the world’s leading beauty brands are adopting innovative technology solutions to address the ever changing needs of tomorrow’s consumers.

 

Featuring:
Ben Spiegel, Global Chief Digital Officer, P&G Beauty

Ben S

 

 

 




12:30 PM — 12:50 PM ET

Sprinklr

Session details to be announced.




12:55 PM — 1:15 PM ET

AI, Consumer Insights and Data Analytics at Yum! Brands

Yum! Brands, parent of the global KFC, Pizza Hut, and Taco Bell brands, which recently acquired Kvantum, an AI-based consumer insights and marketing performance analytics company, can now measure the effects of marketing tactics in a designated geography across owned, paid and earned channels. Now, layer in the culture-based consumer insights of Yum!’s consultancy Collider Lab and consumer brand intel goes even deeper. Hear from Ken Muench, Yum! Brands Chief Marketing Officer and Collider Lab Chief Strategy Officer, in conversation with Harpreet Singh, Kvantum Chief Technology Officer and Co-founder, on enhacing its ability to apply powerful consumer insights and data analytics to drive calendar and marketing spend optimization.

 

Featuring:
Ken Muench, Chief Marketing Officer and Collider Lab Chief Strategy Officer, Yum! Brands
Harpreet Singh, Chief Technology Officer and Co-founder, Kvantum




1:20 PM — 1:40 PM ET

Session details to be announced.

Session details to be announced.




1:45 PM — 2:05 PM ET

How Artificial Intelligence is Helping Kroger Reduce Food Waste

Inspired by Kroger’s Zero Hunger | Zero Waste platform, the nation’s largest grocery retailer partnered with dentsu agency 360i to create Chefbot, a first-of-its-kind AI tool that helps people make the most of the ingredients they have on-hand. Chefbot relies on visual artificial intelligence to recognize over 2,000 ingredients, matching them with the 20,000 recipes Kroger’s in-house chefs and culinary experts have developed over the years. As more people use Chefbot, its intelligence grows, creating not only a better product but new opportunities to reach more customers at massive scale, while giving people the ability to save money on groceries and reduce food waste.

Join leaders from Kroger and dentsu to learn more about how Chefbot came to life, and its potential for the future.

 

Featuring:
Abbey Klaassen, President, Business Leadership, East, 360i
Emily Hartmann, Director of Brand Building and Social Media, The Kroger Company

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2:10 PM — 2:30 PM ET

Session details to be announced.

Session details to be announced.




2:35 PM — 2:55 PM ET

Session details to be announced.

Session details to be announced.




2:55 PM — 3:00 PM ET

Adweek Closing Remarks

Thank you for joining!



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