Craving Data: Predicting Food Trends that Delight Consumers
Date & Time
Tuesday, July 12, 2022, 1:45 PM - 2:05 PM
Alon Chen Monica Tenorio Paul Hiebert

Finding the right time to bring food and beverage products to market used to be guided by focus groups and surveys. In today's fast-changing market, those traditional tools alone fall short. With new artificial intelligence-driven analytics, Tastewise is helping brands such as PepsiCo expand their market by discovering new flavors, enhancing products and developing clearer and more effective content for marketing campaigns. In this session, Tastewise and PepsiCo will discuss how AI allows for forecasting key trends to influence product development and overall food sales.