Reaching the Right Customers with Ads Automation 
Date & Time
Tuesday, July 12, 2022, 2:35 PM - 2:55 PM
Darshan Kantak Jamie MacNaughton Catherine Perloff

As brands look for new ways to capture demand and drive growth, Google is helping businesses connect with consumers in the moments that matter. Using machine learning, Google's ads automation is able to understand contextual signals to deliver the right creative to the right audience, at the right bid. Hear from Darshan Kantak, VP of Product Management at Google, and Jamie MacNaughton, Head of Digital at, as they discuss how ads automation can help businesses reach the right people with the right message, and the benefits of embracing an automation-first marketing strategy.