Mastering the Multicultural Market: How to Advertise with Impact
Date & Time
Thursday, June 9, 2022, 1:20 PM - 1:40 PM
Philip Klint Louis Maldonado

Today’s successful advertising strategies must be multiculturally inclusive and encompass the vast Hispanic market as part of its fundamental strategy. With over 60 million Hispanic consumers in the U.S. - and over 5.4 million in the New York market alone - brands are embracing the diversity, spending power, and relevance that this influential community brings to a brand’s bottom line.
Join Emmy Award-winning journalist (as well as anchor/writer/producer) Philip Klint of Spectrum NY1 Noticias in discussion with Partner & Managing Director at d'exposito & Partners (and Board Chair of the National Puerto Rican Day Parade), Louis Maldonado, as they explore strategies to successfully target and reach Hispanic consumers in a creative, impactful multi-screen campaign. Walk away understanding the important nuances of individual communities within the overall Hispanic market, how ad tech is maximizing ad dollars targeted at Hispanic audiences, and how the New York market helps inform a national advertising strategy.