Full Name
Oscar Martinez
Job Title
Senior Brand Director Tecate & Innovation
Heineken USA
Speaker Bio
Passion for people, culture, and building aspirational brands.

A doer.

Proud to be with Heineken USA since January 2019, supporting our Mexican portfolio and our innovation agenda.

Before joining the best brewer in the world, I spent 4 good years leading US Marketing for an independent Spanish Spirts & Wine Company. Being scrappy, building great things from scratch!

But my career started long before. Up until 2014 I was 10+ years in different roles with Diageo. First in Spain then local and global marketing roles out of NYC.
Born and raised in Madrid, Spain. 15+ years in the US, first in NY, moved to California in 2019.
Love nature and sports (soccer being #1 passion), and fell for California sunsets.

Family man first, father of two bicultural kids.
Oscar Martinez