Amanda Herald is the Vice President of Marketing Strategy, Insights & Planning at the National Football League. Amanda is responsible for shaping the NFL’s fan development strategy and informing League, Club and partner business and marketing plans with robust consumer insights. Prior to assuming her current role in 2020, Herald spent over a decade focused on the NFL’s media business, overseeing strategic deployment of content rights across the league’s owned-and-operated media properties and partner distribution channels. Herald drove growth and innovation across both traditional and emerging platforms and established key NFL offerings and partnerships. Amanda joined the NFL as a participant in the league’s Junior Rotational Program. She graduated from the Wharton School at the University of Pennsylvania with a Bachelor of Science in Economics and was born and raised in Miami, Florida.