Publishers are embracing a more agile mindset, prioritizing the need to add scale and create personalized experiences for their audiences. Learn how these companies are leveraging the power of technology to enable multi-channel subscription and ad revenue strategies.

Adweek’s second annual Elevate: Publishing summit welcomes the most forward-thinking minds in publishing and media to solve lingering challenges and identify opportunities amid 2021’s ever-shifting technological landscape. 

Speakers

Christian Baesler

President  

Jim Bankoff

Chairman, Chief Executive Officer, and Co-founder  

Orson Francescone

Managing Director  

David Haskell

Editor in Chief  

Christopher Herbert

Senior Vice President, Operations and Strategy for CNN Digital

Lindsay Leaf

Senior Vice President, Experiences  

Rob Ristagno

Chief Executive Officer  

Jen Sargent

Chief Executive Officer  

Vivek Shah

Chief Executive Officer, J2 Global  

Rachel Webber

Chief Brand and Strategy Officer

+ more to be announced!

Agenda Overview

DAY ONE
From Clicks to Community: Building a Loyal Base

Attention is fleeting. Whether it's readers, viewers or listeners, an audience is only as valuable as its ability to stay on the page and engage with content. Publishers are finding great success in cultivating a community of like-minded and loyal followers. These customers buy new products, convert on ads and grow through word of mouth. Hear from leading publishers who are elevating their audience strategies to create connected communities.

DAY TWO
Publishing in a Platform World: Emerging Tech

As emerging tech becomes a primary focus in publisher's playbooks, marketers and media companies are shifting their attention. Creating authenticity in terms of identity and integrating first-party data along with robust infrastructures can make all the difference. Evolving platforms are key for publishers as they navigate this new learning curve with standouts including audio and cryptocurrency. Today, we’ll explore what tech is worth the hype and how smart publishers can harness the right formula for success.

DAY THREE
Publishing in the New World Order

Join publishing pros for future-forward conversations. We’re bringing in emerging challengers and heritage power players to share their insights on growing a long-lasting 21st century publishing brand.

Agenda At-A-Glance

12:00-12:10pm ET
Opening Remarks

12:00-2:40pm ET
Main Stage

2:40-2:45pm ET
Closing Remarks

12:00 PM - 12:05 PM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

12:05 PM - 12:25 PM
Vox Media

Session details to be announced.

 

Featuring:
Jim Bankoff, Chairman, Chief Executive Officer, and Co-founder, Vox Media

JB

 

 

 

12:30 PM - 12:50 PM
IBM

Session details to be announced.

12:55 PM - 1:15 PM
Session details to be announced.

Session details to be announced.

1:20 PM - 1:40 PM
OneTrust

Session details to be announced.

1:45 PM - 2:05 PM
Super Serving Audiences with Commerce

By now, most publishers are at least commerce curios. Join Adweek as we hear how the savviest publishers like Hypebeast and Hearst Media are pushing the boundaries with new forms of commerce. From live-streamed social shopping on TikTok to creating niche experiences that audiences will obsess over, learn how these strategies are driving solid revenue.

2:10 PM - 2:40 PM
Complex Networks

Session details to be announced.

 

Featuring:
Christian Baesler, President, Complex Networks 

CB

 

 

 

2:35 PM - 2:40 PM
Adweek Closing Remarks

Thank you for joining us!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

12:00 PM - 12:05 PM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

12:05 PM - 12:25 PM
Channeling Audio’s Sonic Boom

Amazon-owned podcast network Wondery is on a quest to bring entertainment and knowledge to audiences wherever they are. But the audio space has its well-worn wrinkles of fragmentation and measurement. Chief executive officer Jen Sargent joins Adweek to discuss how publishers and advertisers can tap into the audio boom by fine-tuning their strategies to enhance audience reach, generate revenue, and share contextually relevant content to keep listeners coming back.

 

Featuring:
Jen Sargent, Chief Executive Officer, Wondery

JS

 

 

 

12:30 PM - 12:50 PM
PubMatic

Session details to be announced.

12:55 PM - 1:15 PM
New York Magazine

Session details to be announced.

 

Featuring:
David Haskell, Editor in Chief, New York Magazine

DH

 

 

 

1:20 PM - 1:40 PM
Parse.ly

Session details to be announced.

1:45 PM - 2:05 PM
NFTs, Worth the Hype?

Non-fungible tokens are the industry’s shiny new toy, with marketers and media companies racing to roll out internet collectibles, but what does that mean? Hear from CNN’s Chris Herbert and Playboy’s Rachel Webber on the NFT craze, and how setting your sights on the broader goals of consumers and community—when you show up in the digital world—leads to revenue growth.

 

Featuring:
Christopher Herbert, Senior Vice President, Operations and Strategy for CNN Digital, CNN
Rachel Webber, Chief Brand and Strategy Officer, Playboy

CHRW

 

 

 

2:10 PM - 2:30 PM
Session details to be announced.

Session details to be announced.

2:35 PM - 2:40 PM
Adweek Closing Remarks

Thank you for joining us!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

12:00 PM - 12:05 PM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

12:05 PM - 12:25 PM
Ziff Davis

Session details to be announced.

 

Featuring:
Vivek Shah, Chief Executive Officer of J2 Global, Ziff Davis

VS

 

 

 

12:30 PM - 12:50 PM
Session details to be announced.

Session details to be announced.

12:55 PM - 1:15 PM
Segmenting the Segmentors: Marketers Usually Segment Their Audience. What Happens When You Turn the Tables?

Which marketing executive persona are you?! Join Rob Ristagno, Founder and CEO, of The Sterling Woods Group on a deep dive into building a well-balanced marketing organization by understanding the three archetypes of marketing executives. Rob will outline how to leverage the innate strengths of each type, mitigate challenges, and identify blind spots to ensure successful marketing performance while defining what it truly means to be a marketing executive in the ever-changing landscape.

 

Featuring:
Rob Ristagno, Founder and Chief Executive Officer, The Sterling Woods Group

RS

 

 

 

1:20 PM - 1:40 PM
Session details to be announced.

Session details to be announced.

1:45 PM - 2:05 PM
What’s Next for Events?

We have seen the transition from live to virtual and now hybrid events, and they all have their moments, whether exhilarating or exhausting. Few think the limitless audience is worth the in-person trade-off. Although media companies have hit on a winning formula, how to host and monetize events and experiences is fluid. Join Adweek as we hear best practices and insights from Financial Times’ Orson Francescone and Group Nine’s Lindsay Leaf on their projections for the future of events.

 

Featuring:
Orson Francescone, Managing Director, FT Live
Lindsay Leaf, Senior Vice President, Experiences, Group Nine Media

OFLF

 

 

 

2:10 PM - 2:30 PM
Session details to be announced.

Session details to be announced.

2:35 PM - 2:40 PM
Adweek Closing Remarks

Thank you for joining us!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]

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