Publishers are embracing a more agile mindset, prioritizing the need to add scale and create personalized experiences for their audiences. Learn how these companies are leveraging the power of technology to enable multi-channel subscription and ad revenue strategies.

Adweek’s second annual Elevate: Publishing summit welcomes the most forward-thinking minds in publishing and media to solve lingering challenges and identify opportunities amid 2021’s ever-shifting technological landscape. 

Speakers

Patrick Appel

Director of Research  

Sheri Bachstein

Chief Executive Officer, The Weather Company, and GM, IBM Watson Advertising  

Christian Baesler

President  

Jim Bankoff

Chair, Chief Executive Officer, and Co-founder  

Nancy Berger

VP/Publishing Director and CRO of the Hearst Youth & Wellness Group (Cosmopolitan, Women’s Health, Men’s Health, Seventeen and Clevver)  

Ken Blom

Senior Vice President of Ad Strategy and Partnerships  

Alex Cash

Offering Lead  

Patrick Crane

Corporate Account Director  

Marco Dohmen

Vice President, Sales  

Peter Doucette

Chief Revenue Officer  

Kodi Foster

Vice President, Commercial  

Orson Francescone

Managing Director  

David Haskell

Editor in Chief  

Christopher Herbert

Senior Vice President, Operations and Strategy for CNN Digital

Lindsay Leaf

Senior Vice President, Experiences  

Meredith Kopit Levien

Chief Executive Officer

Sam Ngo

Director, Product Marketing

Christopher Reher

Director Data Strategy and Products, Media Impact GmbH and CO. KG

Rob Ristagno

Chief Executive Officer  

Jen Sargent

Chief Executive Officer  

Vivek Shah

Chief Executive Officer, J2 Global  

Athan Stephanopoulos

President

Parth Trivedi

Senior Solutions Engineer

Rachel Webber

Chief Brand and Strategy Officer

+ more to be announced!

Agenda Overview

DAY ONE
From Clicks to Community: Building a Loyal Base

Attention is fleeting. Whether it's readers, viewers or listeners, an audience is only as valuable as its ability to stay on the page and engage with content. Publishers are finding great success in cultivating a community of like-minded and loyal followers. These customers buy new products, convert on ads and grow through word of mouth. Hear from leading publishers who are elevating their audience strategies to create connected communities.

DAY TWO
Publishing in a Platform World: Emerging Tech

As emerging tech becomes a primary focus in publisher's playbooks, marketers and media companies are shifting their attention. Creating authenticity in terms of identity and integrating first-party data along with robust infrastructures can make all the difference. Evolving platforms are key for publishers as they navigate this new learning curve with standouts including audio and cryptocurrency. Today, we’ll explore what tech is worth the hype and how smart publishers can harness the right formula for success.

DAY THREE
Publishing in the New World Order

Join publishing pros for future-forward conversations. We’re bringing in emerging challengers and heritage power players to share their insights on growing a long-lasting 21st century publishing brand.

Agenda At-A-Glance

12:00-12:10pm ET
Opening Remarks

12:00-2:40pm ET
Main Stage

2:40-2:45pm ET
Closing Remarks

12:00 PM - 12:10 PM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

12:10 PM - 12:30 PM
Building a Modern Media Company

Thriving in today’s media landscape takes the ability to constantly adapt and grow. In this session, Jim Bankoff, Chair, CEO, and Co-founder of Vox Media will share lessons in leadership over an unpredictable period and explain how Vox Media has grown its various properties into household names, while investing in new areas like video and audio programming. He’ll dive into Vox Media’s success with organic growth, acquisitions, and partnerships that have diversified and accelerated its performance across multiple lines of business.

 

Featuring:
Jim Bankoff, Chair, Chief Executive Officer, and Co-founder, Vox Media
Lucinda Southern, Media Editor, Adweek

JBLS

 

 

 

12:35 PM - 12:55 PM
Loyalty and Trust: The ROI of Testing and Optimizing Consent

California, Europe, China – privacy laws are rapidly being introduced, updated, and enforced all over the world. On the technology side, Google recently extended its plans to deprecate third-party cookies. With the combination of privacy, technology, and consumer expectation changes, digital user experiences need to evolve. One topic that is changing is user consent experiences, and consumer privacy controls.

Join this session to learn strategies publishers can implement today to meet privacy requirements, evolve trusted relationships and improve ROI.

 

Featuring:
Alex Cash, Offering Lead, OneTrust

AC

 

 

 

1:00 PM - 1:20 PM
The Road to 10 Million

The New York Times is getting closer to its goal of 10 million subscribers by 2025 and has become the undisputed leader in the race to accumulate paying readers online. In this increasingly crowded digital ecosystem, the publisher has embraced new methods of generating subscriptions, including games and gooking products, and newsletters.

Join Meredith Kopit Levien, CEO of The New York Times for more on how the publisher continues to move the needle on conversion rates to hit its goal and how it plans to keep readers engaged long-term.

Featuring:
Meredith Kopit Levien, Chief Executive Officer, The New York Times
Lucinda Southern, Media Editor, Adweek

MKLS

 

 

 

1:25 PM - 1:45 PM
Session details to be announced.

Session details to be announced.

1:50 PM - 2:10 PM
Super Serving Audiences with Commerce

By now, most publishers are at least commerce curios. Join Adweek as we hear how the savviest publishers like BuzzFeed and Hearst Media are pushing the boundaries with new forms of commerce. From live-streamed social shopping on TikTok to creating niche experiences that audiences will obsess over, learn how these strategies are driving solid revenue.

 

Featuring:
Nancy Berger, VP/Publishing Director and CRO of the Hearst Youth & Wellness Group (Cosmopolitan, Women’s Health, Men’s Health, Seventeen and Clevver), Hearst Magazines
Ken Blom, Senior Vice President, Ad Strategy and Partnerships, BuzzFeed
Mark Stenberg, Media Reporter, Adweek

NBKBMS

 

 

2:15 PM - 2:35 PM
Welcome

Session details to be announced.

2:40 PM - 3:00 PM
The Power of Overlap and The Importance of Discovery

From print to digital, video to IRL, URL, and back to IRL again, Complex Networks' loyal audience leans on the publisher to introduce them to brands and products they didn't know they needed.

Join Adweek as Complex Networks' President Christian Baesler shares how the publisher built its content strategy on the overlapping interests readers, viewers, and listeners shared; DISCOVERY. Understanding the difference between what's now vs. What's Next- has positioned Complex Networks as the premier authority in youth culture.

 

Featuring:
Christian Baesler, President, Complex Networks 
Danny Wright, Chief Brand Officer, Adweek

CBDW

 

 

 

3:05 PM - 3:10 PM
Adweek Closing Remarks

Thank you for joining us!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

3:15 PM - 3:45 PM
PubMatic Boardroom

Attend 30 minute boardroom sessions with industry peers to navigate today’s most pressing problems and collaborate on an abundance of opportunities to grow. These sessions are invite-only and private group discussions (Up to 10 senior executives per room).

Firework Boardroom

Attend 30 minute boardroom sessions with industry peers to navigate today’s most pressing problems and collaborate on an abundance of opportunities to grow. These sessions are invite-only and private group discussions (Up to 10 senior executives per room).

The Power of Trust in AdTech: Bridge the Gap Between Privacy & Monetization

In today's ever-changing world, forward-thinking publishers are unlocking the value of trust and maximizing revenue by ensuring that relevant ads are served to the right visitors and effectively monetizing their audience based on the consent.

Join this collaborative session to discover how the world's leading publishers in collaboration with OneTrust are raising the bar to grow audience engagement through improved user experiences that result in more rich and robust audiences.

 

Featuring:
Parth Trivedi, Senior Solutions Engineer, OneTrust

PT

 

 

 

Parse.ly Boardroom

Attend 30 minute boardroom sessions with industry peers to navigate today’s most pressing problems and collaborate on an abundance of opportunities to grow. These sessions are invite-only and private group discussions (Up to 10 senior executives per room).

3:45 PM - 4:15 PM
Winmo Boardroom

Attend 30 minute boardroom sessions with industry peers to navigate today’s most pressing problems and collaborate on an abundance of opportunities to grow. These sessions are invite-only and private group discussions (Up to 10 senior executives per room).

HashTag Labs Boardroom

Attend 30 minute boardroom sessions with industry peers to navigate today’s most pressing problems and collaborate on an abundance of opportunities to grow. These sessions are invite-only and private group discussions (Up to 10 senior executives per room).

Engage, Convert, Retain: Reader Insights and Benchmarks Across the Marketing Funnel

Attend 30 minute boardroom sessions with industry peers to navigate today’s most pressing problems and collaborate on an abundance of opportunities to grow. These sessions are invite-only and private group discussions (Up to 10 senior executives per room).

 

Featuring:
Patrick Appel, Director of Research, Piano

PA

 

 

 

BlueConic Boardroom

Attend 30 minute boardroom sessions with industry peers to navigate today’s most pressing problems and collaborate on an abundance of opportunities to grow. These sessions are invite-only and private group discussions (Up to 10 senior executives per room).

12:00 PM - 12:10 PM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

12:10 PM - 12:30 PM
Channeling Audio’s Sonic Boom

Amazon-owned podcast network Wondery is on a quest to bring entertainment and knowledge to audiences wherever they are. But the audio space has its well-worn wrinkles of fragmentation and measurement. Chief executive officer Jen Sargent joins Adweek to discuss how publishers and advertisers can tap into the audio boom by fine-tuning their strategies to enhance audience reach, generate revenue, and share contextually relevant content to keep listeners coming back.

 

Featuring:
Jen Sargent, Chief Executive Officer, Wondery
David Griner, International Editor, Adweek

JSDG

 

 

 

12:35 PM - 12:55 PM
PubMatic

Session details to be announced.

1:00 PM - 1:20 PM
How NowThis is Humanizing our Complicated World

In the age of the “scrolling economy,” publishers must deliver content that makes audiences stop and engage in an asset and keep them as long as possible. NowThis doesn’t focus on viral hits but instead shares stories meeting audiences where they are with the stories that impact them the most. Join NowThis President Athan Stephanopoulos on how ways the #1 news brand on social and mobile is creating and distributing content that is making an impact on diverse communities and social change.

 

Featuring:
Athan Stephanopoulos, President, NowThis

AS

 

 

 

1:25 PM - 1:45 PM
Parse.ly

Session details to be announced.

1:50 PM - 2:10 PM
NFTs, Worth the Hype?

Non-fungible tokens are the industry’s shiny new toy, with marketers and media companies racing to roll out internet collectibles, but what does that mean? Hear from CNN’s Chris Herbert and Playboy’s Rachel Webber on the NFT craze, and how setting your sights on the broader goals of consumers and community—when you show up in the digital world—leads to revenue growth.

 

Featuring:
Christopher Herbert, Senior Vice President, Operations and Strategy for CNN Digital, CNN
Rachel Webber, Chief Brand and Strategy Officer, Playboy
Toby Daniels, Chief Innovation Officer, Adweek

CHRWTD

 

 

 

2:15 PM - 2:35 PM
Cutting Edge Innovation in the Cookie-Less Age

The future is cookie-less, leaving publishers and media buyers both implementing an ungainly mix of first-party solutions and those expiring from third-parties. This period will undoubtably assess the effectiveness of campaigns in new ways and usher in new innovative ways to view and attract readers.

Join The Washington Post’s VP of Commercial, Kodi Foster for an in-depth look at how the organization’s collaborative teams work across disciplines, empowering brands and partners to be on the cutting edge.

 

Featuring:
Kodi Foster, Vice President, Commercial, The Washington Post
Lucinda Southern, Media Editor, Adweek

KFLS

 

 

 

2:40 PM - 2:45 PM
Adweek Closing Remarks

Thank you for joining us!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

2:45 PM - 3:15 PM
BlueConic Boardroom

Attend 30 minute boardroom sessions with industry peers to navigate today’s most pressing problems and collaborate on an abundance of opportunities to grow. These sessions are invite-only and private group discussions (Up to 10 senior executives per room).

Maximizing Audience Revenue with Data-Driven Storytelling

Effective storytelling requires a deep understanding of audience behavior at the program or platform level. But how can publishers adapt to emerging distribution channels and keep up with the TV everywhere audience? Real-time, granular data.

A&E needed to understand their audience on a deeper level and provide advertisers with individual-level insights to inform storytelling and distribution. They used the AI-driven Resonate Ignite Platform™, to tap into deep, real-time audience data and delivered program- and distribution platform-specific insights.

The result? Increased advertising yield and improved audience targeting.

Hear from Resonate to learn how to use insights-based storytelling like A&E did to maximize revenue as streaming viewership continues to skyrocket in 2021.

Future-proof Your Data Strategy with Your Own First-party Data

Premium publisher Media Impact (Axel Springer Group) wanted a first-party data solution with strong data enrichment and lookalike modeling and a flexible approach to building segments with and without 3rd party cookies.

In collaboration with 1plusX, the result was an extensive first-party strategy that included audience targeting, contextual targeting, first impression targeting, audience activation, custom data ingestion, ad log ingestion, audience expansion and the use of user and asset profiles.

The success story in numbers:

  • An increase in CPM of about 100% for targeted campaigns
  • An 18% growth in sales of targeted campaigns
  • A two-to-four fold increase in audience size, with more sellable audience profiles
  • A doubling in targeted campaigns’ share of revenue from 2019 to 2021
  • Hundreds of interest and intent segments based on first-party data
     

With the impending demise of the third-party cookie, Media Impact is already future-proofing its data strategy. In this case study presentation Christopher Reher, Director Data Strategy & Products at Media Impact GmbH & Co. KG / Axel Springer SE, will talk about the journey, the challenges, and the successes of developing a rewarding first-party data strategy.

HashTag Labs Boardroom

Attend 30 minute boardroom sessions with industry peers to navigate today’s most pressing problems and collaborate on an abundance of opportunities to grow. These sessions are invite-only and private group discussions (Up to 10 senior executives per room).

3:15 PM - 3:45 PM
The Power of Trust in AdTech: Bridge the Gap Between Privacy & Monetization

In today's ever-changing world, forward-thinking publishers are unlocking the value of trust and maximizing revenue by ensuring that relevant ads are served to the right visitors and effectively monetizing their audience based on the consent.

Join this collaborative session to discover how the world's leading publishers in collaboration with OneTrust are raising the bar to grow audience engagement through improved user experiences that result in more rich and robust audiences.

 

Featuring:
Parth Trivedi, Senior Solutions Engineer, OneTrust

PT

 

 

 

Parse.ly Boardroom

Attend 30 minute boardroom sessions with industry peers to navigate today’s most pressing problems and collaborate on an abundance of opportunities to grow. These sessions are invite-only and private group discussions (Up to 10 senior executives per room).

PubMatic Boardroom

Attend 30 minute boardroom sessions with industry peers to navigate today’s most pressing problems and collaborate on an abundance of opportunities to grow. These sessions are invite-only and private group discussions (Up to 10 senior executives per room).

Winmo Boardroom

Attend 30 minute boardroom sessions with industry peers to navigate today’s most pressing problems and collaborate on an abundance of opportunities to grow. These sessions are invite-only and private group discussions (Up to 10 senior executives per room).

12:00 PM - 12:10 PM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

12:10 PM - 12:30 PM
Today’s M&A Landscape

In a world where change is constant, following M&A activity can be a head spin. Ziff Davis, with nearly a billion-and-a-half dollars in annual revenue, is known for its strategic acquisition engine. Since 2013, Ziff Davis has spent $2.7 billion on acquisitions. Ziff Davis has made headlines for how its brands manage digital transformation, with a portfolio that includes Mashable, IGN, RetailMeNot, Everyday Health, BabyCenter, Spiceworks, and more. Vivek Shah, CEO of Ziff Davis joins Adweek to discuss the company’s acquisition program, its position as a vertically-focused digital media business and what we can learn from the M&A activity within the market.

 

Featuring:
Vivek Shah, Chief Executive Officer of J2 Global, Ziff Davis
Stephanie Paterik, Editor in Chief, Adweek

VSSP

 

 

 

12:35 PM - 12:55 PM
BlueConic

Session details to be announced.

 

Featuring:
Peter Doucette, Chief Revenue Officer at Philadelphia Inquirer
Sam Ngo, Director, Product Marketing at BlueConic

PDSN

 

 

 

1:00 PM - 1:20 PM
Segmenting the Segmentors: Marketers Usually Segment Their Audience. What Happens When You Turn the Tables?

Which marketing executive persona are you?! Join Rob Ristagno, Founder and CEO, of The Sterling Woods Group on a deep dive into building a well-balanced marketing organization by understanding the three archetypes of marketing executives. Rob will outline how to leverage the innate strengths of each type, mitigate challenges, and identify blind spots to ensure successful marketing performance while defining what it truly means to be a marketing executive in the ever-changing landscape.

 

Featuring:
Rob Ristagno, Founder and Chief Executive Officer, The Sterling Woods Group
Stephanie Paterik, Editor in Chief, Adweek

RSSP

 

 

 

1:25 PM - 1:45 PM
IBM

Session details to be announced.

 

Featuring:
Sheri Bachstein, Chief Executive Officer, The Weather Company, and GM, IBM Watson Advertising

SB

 

 

 

1:50 PM - 2:10 PM
What’s Next for Events?

We have seen the transition from live to virtual and now hybrid events, and they all have their moments, whether exhilarating or exhausting. Few think the limitless audience is worth the in-person trade-off. Although media companies have hit on a winning formula, how to host and monetize events and experiences is fluid. Join Adweek as we hear best practices and insights from Financial Times’ Orson Francescone and Group Nine’s Lindsay Leaf on their projections for the future of events.

 

Featuring:
Orson Francescone, Managing Director, FT Live
Lindsay Leaf, Senior Vice President, Experiences, Group Nine Media
David Kaplan, Brand and Performance Marketing Editor, Adweek

OFLFDK

 

 

 

2:15 PM - 2:35 PM
Building Newsrooms Fit for the Future

New York Magazine has tackled ambitious journalism this year, such as why millions of women left the workforce, America’s year of racial reckoning, the legacy of the insurrection, plus the highly politicized lab hypothesis theory. Internally too, newsrooms have cycled through external challenges and had their own racial reckoning. David Haskell editor in chief, New York Magazine, joins Adweek to discuss how to build a newsroom that’s fit for purpose.

 

Featuring:
David Haskell, Editor in Chief, New York Magazine
Mark Stenberg, Media Reporter, Adweek

DHMS

 

 

 

2:40 PM - 2:45 PM
Adweek Closing Remarks

Thank you for joining us!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

2:45 PM - 3:15 PM
Firework Boardroom

Attend 30 minute boardroom sessions with industry peers to navigate today’s most pressing problems and collaborate on an abundance of opportunities to grow. These sessions are invite-only and private group discussions (Up to 10 senior executives per room).

Welcome Boardroom

Attend 30 minute boardroom sessions with industry peers to navigate today’s most pressing problems and collaborate on an abundance of opportunities to grow. These sessions are invite-only and private group discussions (Up to 10 senior executives per room).

3:15 PM - 3:45 PM
Welcome Boardroom

Attend 30 minute boardroom sessions with industry peers to navigate today’s most pressing problems and collaborate on an abundance of opportunities to grow. These sessions are invite-only and private group discussions (Up to 10 senior executives per room).

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