BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:4884add6f3d9ce4d6f9ce958f959dde53462bf81@swoogo.com DTSTAMP:20240329T052148Z DESCRIPTION:* Open to Premium Pass holders\n\nAs influencer marketing keeps growing\, so does the need to demonstrate impact. To comfortably put spen d and resources behind it\, marketers need to understand the return on inv estment\, especially in the context of other channels. Put simply\, the qu estion is not whether to incorporate influencer marketing but how to eleva te it to a credible channel.\n\nJoin GOOGLE’S TOBIAS RAUSCHER as he shares how he and his team managed to elevate influencer work to be a part of th e broader marketing mix. He’ll also debunk commons myths around measuremen t frameworks and selling impressions and likes as impact. \n\nAttend this session and learn:\n\n * How to prove the return of influencer marketing an d compare effectiveness across the marketing mix\n * How to think of vanit y metrics vs. brand lift\n * How to think of long-form vs. short-form\n\nF EATURING\n\nTobias Rauscher\, Global Influencer Marketing Lead\, Google\n DTSTART:20210630T211500Z DTEND:20210630T214000Z LAST-MODIFIED:20240329T052148Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:How Google is Evaluating Return on Influencer Marketing TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
* Open to Premium Pass h olders
\n\nAs influencer marketing keeps growing\, so does the need to demonstrate impact. To comfortably put spend and resources behind it\, marketers need to understand the return on investment\, especially in the context of other channels. Put simply\, the question is not whether to inc orporate influencer marketing but how to elevate it to a credible channel.
\n\nJoin Google’s Tobias Rauscher as he shares how he and his team managed to elevate influencer work to be a part of the br oader marketing mix. He’ll also debunk commons myths around measurement fr ameworks and selling impressions and likes as impact.
\n\nAttend th is session and learn:
\n\nTobias Rauscher\, Global Influencer Marketing Lea d\, Google
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