BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:56dcd0090107b12f12d45dd61115efa9ac5caac6@swoogo.com DTSTAMP:20240329T101041Z DESCRIPTION:When it comes to influencers\, leading brands think small. Micr o-influencers are real people with real influence. They may have smaller f ollower counts\, but when properly activated by a brand through user-gener ated content\, these influencers drive a sense of authenticity and brand a ffinity that can outperform larger content creators. Brands\, like Canon\, are using micro-influencers to celebrate creativity while building brand affinity with new customers.\n\nAttend this session and learn: \n\n * Explo re the stats and measurables behind micro influencers\n * Understand the o pportunities and challenges around activating small audience influencers\n * Dive into how Canon is using micro-influencers to build awareness\, dri ve sales\, and connect with a newer\, younger audience of digital creative s\n\nFEATURING\n\nIvonne Aldaz\, Future of Marketing Researcher\, Marketin g Specialist\, TINT\nS. David Ramirez\, Senior Marketing Manager\, TINT\n DTSTART:20210630T172500Z DTEND:20210630T174500Z LAST-MODIFIED:20240329T101041Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Think Small: How Micro and Nano Influencers Drive Big Change TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
When it comes to influencers\, leading bran ds think small. Micro-influencers are real people with real influence. The y may have smaller follower counts\, but when properly activated by a bran d through user-generated content\, these influencers drive a sense of auth enticity and brand affinity that can outperform larger content creators. Brands\, like Canon\, are using micro-influencers to celebrate creativity while building brand affinity with new customers.
\n\nAttend this se ssion and learn:
\n\nIvonne Aldaz\, Fut
ure of Marketing Researcher\, Marketing Specialist\, TINT
S. Da
vid Ramirez\, Senior Marketing Manager\, TINT