BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:c13f3b391116cc8311d9e49efe6836cf51d725fc@swoogo.com DTSTAMP:20240328T191733Z DESCRIPTION:While influencer marketing remains a leading driver of awarenes s and brand lift\, the strategy has evolved from being a purely top-of-fun nel play. Advancements in social commerce and attribution tracking\, paire d with the ever-increasing entrepreneurial acumen of creators have enabled a new Creator Economy that\, when managed properly\, delivers bottom-of-f unnel business results. To build a successful full-funnel program in the h ighly competitive Creator Economy\, brands must monitor and measure all pe rformance data at every touchpoint—from topline awareness to brand lift an d from ROAS to sales conversion.\n\nAttend this session and learn:\n\n * Ho w to put data and measurement front-and-center in your full-funnel influen cer marketing strategy\n * The key tools\, functionalities\, and partnersh ips needed to measure impact at different areas of the funnel\n * The tren ds impacting influencer marketing in 2022 and how you can best prepare\n\n FEATURING\n\nTim Sovay\, Chief Operating Officer\, CreatorIQ\nOlivia Walke r\, Head of Marketing UK\, Depop\n DTSTART:20211102T113500Z DTEND:20211102T115500Z LAST-MODIFIED:20240328T191733Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Influencer Marketing And The Bottom Line: Measuring ROI In The Crea tor Economy TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
While influencer marketing remains a leadin g driver of awareness and brand lift\, the strategy has evolved from being a purely top-of-funnel play. Advancements in social commerce and attribut ion tracking\, paired with the ever-increasing entrepreneurial acumen of c reators have enabled a new Creator Economy that\, when managed properly\, delivers bottom-of-funnel business results. To build a successful full-fun nel program in the highly competitive Creator Economy\, brands must monito r and measure all performance data at every touchpoint—from topline awaren ess to brand lift and from ROAS to sales conversion.
\n\nAttend this session and learn:
\n\nTim Sovay\, Chief Operat
ing Officer\, CreatorIQ
Olivia Walker\, Head of Marketing UK\,
Depop