BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:ea20734d346ca139a8e6f434fbe49aaa2b9f9796@swoogo.com DTSTAMP:20240328T115241Z DESCRIPTION:TikTok is a global entertainment platform that connects communi ties over shared passions and interests. Three-quarters of users come to T ikTok to be entertained - and when they do\, 77% feel more positive after watching the joyful content they find in their 'For You' feeds.\n\nThe ble nd of community and entertainment on TikTok places product discovery at th e center of the digital experience. Organic\, community-driven trends like the #TikTokMadeMeBuyIt hashtag\; which has generated over 4.8B views to d ate\, are showcasing the products communities have discovered on TikTok an d allowing brands to benefit from real-time engagement.\n\nIn this session \, hear from JAMES ROTHWELL\, HEAD OF MARKETING\, EUROPE\, and TREVOR JOHN SON\, HEAD OF MARKETING\, GLOBAL BUSINESS SOLUTIONS EU as they discuss how TikTok is reimagining entertainment and connecting their community with b rands and what that means for today's marketing strategies.\n\nAttend this session and learn:\n\n * How the diverse and vibrant TikTok community driv es engagement with authentic and joyous entertainment content\, and what t hat means for brands\n * How brands are using the performance power of Tik Tok to drive real business results\n * How to effectively leverage trends to deliver shareable branded content in real-time \n\nFEATURING\n\nTrevor Johnson\, Head of Global Marketing\, Global Business Solutions EU\, TikTok \nJames Rothwell\, Head of Marketing\, Europe\, Tiktok\n DTSTART:20211104T125000Z DTEND:20211104T131000Z LAST-MODIFIED:20240328T115241Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Using TikTok to Entertain\, Engage and Convert TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
TikTok is a global entertainment platform t hat connects communities over shared passions and interests. Three-quarter s of users come to TikTok to be entertained - and when they do\, 77% feel more positive after watching the joyful content they find in their 'For Yo u' feeds.
\n\nThe blend of community and entertainment on TikTok pla ces product discovery at the center of the digital experience. Organic\, c ommunity-driven trends like the #TikTokMadeMeBuyIt hashtag\; which has gen erated over 4.8B views to date\, are showcasing the products communities h ave discovered on TikTok and allowing brands to benefit from real-time eng agement.
\n\nIn this session\, hear from James Rothwell\, He ad of Marketing\, Europe\, and Trevor Johnson\, Head of M arketing\, Global Business Solutions EU as they discuss how TikTo k is reimagining entertainment and connecting their community with brands and what that means for today's marketing strategies.
\n\nAttend thi s session and learn:
\n\nTr
evor Johnson\, Head of Global Marketing\, Global Business Solutions
EU\, TikTok
James Rothwell\, Head of Marketing\, Europe
\, Tiktok