BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.41.90// CALSCALE:GREGORIAN UID:64346531-3335-4863-a530-366339346437 BEGIN:VEVENT UID:55b9ad2ebd5ee2bb99ea138f8dd296080e34dc25@swoogo.com DTSTAMP:20260712T180052Z DESCRIPTION:The pandemic intensified an already disrupted e-commerce experi ence as the things people once valued seemed to shift overnight. Prioritie s changed\, brand purpose evolved and the fight for consumers’ time and at tention intensified to a fight for their respect and loyalty. At the same time\, more and more people have turned to online communities for connecti on\, information and distraction in a time of unprecedented disconnection. In this session\, Reddit’s HEAD OF GROWTH MID-MARKET AND SMB\, NEAL HUBMA N takes the virtual stage with Tushy’s FOUNDER MIKI AGRAWAL\, for a conver sation about why it’s never been more important for DTC companies to human ize their brand\, the growing role -- and value -- of online communities i n this new era of e-commerce\, and how a brand like Tushy is driving advoc acy on Reddit and connecting with consumers in a meaningful\, personal way .\n\n \n\n_Featuring:_\nNeal Hubman\, Head of Growth Partnerships\, Reddit \nMiki Agrawal\, Founder\, Tushy DTSTART:20210222T163500Z DTEND:20210222T165500Z LAST-MODIFIED:20260712T180052Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Reddit x Tushy on how online community drives advocacy and affinity in the new normal TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:

The pandemic intensified an already disrupt ed e-commerce experience as the things people once valued seemed to shift overnight. Priorities changed\, brand purpose evolved and the fight for co nsumers’ time and attention intensified to a fight for their respect and l oyalty. At the same time\, more and more people have turned to online comm unities for connection\, information and distraction in a time of unpreced ented disconnection. In this session\, Reddit’s Head of Growth Mid -Market and SMB\, Neal Hubman takes the virtual stage with Tushy’ s Founder Miki Agrawal\, for a conversation about why it’ s never been more important for DTC companies to humanize their brand\, th e growing role -- and value -- of online communities in this new era of e- commerce\, and how a brand like Tushy is driving advocacy on Reddit and co nnecting with consumers in a meaningful\, personal way.

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Featuring:
\nNeal Hubman\, Head of Growth Partnerships\ , Reddit
\nMiki Agrawal\, Founder\, Tushy

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