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BEGIN:VEVENT
UID:52ba691c4041bb0b07ef933cfe28684ebb1d0aa6@swoogo.com
DTSTAMP:20260718T030918Z
DESCRIPTION:While purpose-driven marketing isn't a new term in our industry
 \, it's taken on a significant new meaning in a COVID world. It isn’t enou
 gh to act on consumer’s behalf — rather brands are shifting towards a more
  collaborative approach to work alongside consumers to bring about positiv
 e change at both individual and community levels. \n\nJoin Linda Yaccarino
 \, Chairman of Global Advertising and Partnerships\, NBCUniversal\, Lisa S
 herman\, President and CEO\, Ad Council\, and Alicia Tillman\, Global CMO\
 , SAP as they explore how they're driving business transformation within t
 heir respective organizations through the lens of purpose including leadin
 g an industry effort to address misconceptions and concerns around COVID-1
 9 vaccine safety and effectiveness. \n\n \n\n_Featuring:_\nLisa Sherman\, 
 President and Chief Executive Officer\, Ad Council\nAlicia Tillman\, Globa
 l Chief Marketing Officer\, SAP\nLinda Yaccarino\, Chairman\, Global Adver
 tising and Partnerships\, NBCUniversal\nToby Daniels\, Chief Innovation Of
 ficer\, Adweek
DTSTART:20210225T172500Z
DTEND:20210225T174500Z
LAST-MODIFIED:20260718T030918Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:The Business of Marketing: Purpose-Driven
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>While purpose-driven marketing isn't a new 
 term in our industry\, it's taken on a significant new meaning in a COVID 
 world. It isn’t enough to act on consumer’s behalf — rather brands are shi
 fting towards a more collaborative approach to work alongside consumers to
  bring about positive change at both individual and community levels. </p>
 \n\n<p>Join Linda Yaccarino\, Chairman of Global Advertising and Partnersh
 ips\, NBCUniversal\, Lisa Sherman\, President and CEO\, Ad Council\, and A
 licia Tillman\, Global CMO\, SAP as they explore how they're driving busin
 ess transformation within their respective organizations through the lens 
 of purpose including leading an industry effort to address misconceptions 
 and concerns around COVID-19 vaccine safety and effectiveness. </p>\n\n<p>
  </p>\n\n<p><em>Featuring:</em><br />\nLisa Sherman\, President and Chief 
 Executive Officer\, Ad Council<br />\nAlicia Tillman\, Global Chief Market
 ing Officer\, SAP<br />\nLinda Yaccarino\, Chairman\, Global Advertising a
 nd Partnerships\, NBCUniversal<br />\nToby Daniels\, Chief Innovation Offi
 cer\, Adweek</p>
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UID:38633233-3430-4432-b132-616132356430
ACTION:DISPLAY
DESCRIPTION:While purpose-driven marketing isn't a new term in our industry
 \, it's taken on a significant new meaning in a COVID world. It isn’t enou
 gh to act on consumer’s behalf — rather brands are shifting towards a more
  collaborative approach to work alongside consumers to bring about positiv
 e change at both individual and community levels. \n\nJoin Linda Yaccarino
 \, Chairman of Global Advertising and Partnerships\, NBCUniversal\, Lisa S
 herman\, President and CEO\, Ad Council\, and Alicia Tillman\, Global CMO\
 , SAP as they explore how they're driving business transformation within t
 heir respective organizations through the lens of purpose including leadin
 g an industry effort to address misconceptions and concerns around COVID-1
 9 vaccine safety and effectiveness. \n\n \n\n_Featuring:_\nLisa Sherman\, 
 President and Chief Executive Officer\, Ad Council\nAlicia Tillman\, Globa
 l Chief Marketing Officer\, SAP\nLinda Yaccarino\, Chairman\, Global Adver
 tising and Partnerships\, NBCUniversal\nToby Daniels\, Chief Innovation Of
 ficer\, Adweek
TRIGGER:-PT15M
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