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BEGIN:VEVENT
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DTSTAMP:20260712T185433Z
DESCRIPTION:Sisters ROBIN AND ANDRÉA MCBRIDE JOHN grew up 7\,000 miles apar
 t in world-class winemaking regions – Monterey\, California and Marlboroug
 h\, New Zealand. Fusing together their shared passions and entrepreneurial
  spirits\, they founded the McBride Sisters Collection\, growing three exc
 iting brands (McBride Sisters Collection\, Black Girl Magic\, SHECAN) into
  the largest Black-owned wine company in the United States. Join Adweek as
  we sit down with the McBride Sisters to talk about creating change\, esta
 blishing a brand purpose and driving inclusion through their SHECAN Profes
 sional Development Fund.\n\n \n\n_Featuring:_\nAndréa McBride John\, Co-fo
 under and Chief Executive Officer\, McBride Sisters Collection\nRobin McBr
 ide\, Co-founder and President McBride Sisters Collection\nStephanie Pater
 ik\, Editor in Chief\, Adweek
DTSTART:20210223T175000Z
DTEND:20210223T181000Z
LAST-MODIFIED:20260712T185433Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Harvesting Inclusion and Change
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>Sisters <strong>Robin and Andréa McBride Jo
 hn</strong> grew up 7\,000 miles apart in world-class winemaking regions –
  Monterey\, California and Marlborough\, New Zealand. Fusing together thei
 r shared passions and entrepreneurial spirits\, they founded the McBride S
 isters Collection\, growing three exciting brands (McBride Sisters Collect
 ion\, Black Girl Magic\, SHECAN) into the largest Black-owned wine company
  in the United States. Join Adweek as we sit down with the McBride Sisters
  to talk about creating change\, establishing a brand purpose and driving 
 inclusion through their SHECAN Professional Development Fund.</p>\n\n<p> <
 /p>\n\n<p><em>Featuring:</em><br />\nAndréa McBride John\, Co-founder and 
 Chief Executive Officer\, McBride Sisters Collection<br />\nRobin McBride\
 , Co-founder and President McBride Sisters Collection<br />\nStephanie Pat
 erik\, Editor in Chief\, Adweek</p>
BEGIN:VALARM
UID:36326339-6236-4961-b766-353562633864
ACTION:DISPLAY
DESCRIPTION:Sisters ROBIN AND ANDRÉA MCBRIDE JOHN grew up 7\,000 miles apar
 t in world-class winemaking regions – Monterey\, California and Marlboroug
 h\, New Zealand. Fusing together their shared passions and entrepreneurial
  spirits\, they founded the McBride Sisters Collection\, growing three exc
 iting brands (McBride Sisters Collection\, Black Girl Magic\, SHECAN) into
  the largest Black-owned wine company in the United States. Join Adweek as
  we sit down with the McBride Sisters to talk about creating change\, esta
 blishing a brand purpose and driving inclusion through their SHECAN Profes
 sional Development Fund.\n\n \n\n_Featuring:_\nAndréa McBride John\, Co-fo
 under and Chief Executive Officer\, McBride Sisters Collection\nRobin McBr
 ide\, Co-founder and President McBride Sisters Collection\nStephanie Pater
 ik\, Editor in Chief\, Adweek
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