BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.41.90// CALSCALE:GREGORIAN UID:37653937-3066-4630-b035-303030626266 BEGIN:VEVENT UID:34e52b7641dcbdc2bc65a70d4f1603e83b6c8186@swoogo.com DTSTAMP:20260608T113420Z DESCRIPTION:Over the last decade\, we’ve watched an explosion of new brands disrupt category after category and take over our social feeds. Casper ch anged our relationship with our mattress\, Sweetgreen changed how we eat l unch\, Airbnb changed the way we travel. These beloved companies ushered f orth a reimagining of the brand-consumer relationship on social media\, an d have also paved the way for further disruption\, along with further cate gory crowding. With competition getting fiercer and fiercer\, it’s safe to say that we’ve reached a point where it’s no longer enough to have a grea t idea\, or a better price\, or faster shipping\, or a massive social foll owing. The difference in success boils down to brand. \n\nIn this session about the future of brand building\, EMILY HEYWARD\, CO-FOUNDER AND CHIEF BRAND OFFICER OF RED ANTLER\, will cover the new standard that’s been set by these early disrupters\, and the principles that any new brand or legac y retailer must live by in order to have impact online and build a brand p eople love from day one. \n\nAttend this session and learn:\n\n * What key forces and consumer dynamics are behind today’s hyper competitive marketin g landscape\n * How to think about brand\, and the role it plays in drivin g social media strategy\n * The modern-day brand building principles that create obsession\n\nFEATURING\n\nEmily Heyward\, Co-Founder and Chief Bran d Officer\, Red Antler DTSTART:20210504T165000Z DTEND:20210504T171000Z LAST-MODIFIED:20260608T113420Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Love It or Leave It: How Red Antler Builds Brands That Matter TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:

Over the last decade\, we’ve watched an exp losion of new brands disrupt category after category and take over our soc ial feeds. Casper changed our relationship with our mattress\, Sweetgreen changed how we eat lunch\, Airbnb changed the way we travel. These beloved companies ushered forth a reimagining of the brand-consumer relationship on social media\, and have also paved the way for further disruption\, alo ng with further category crowding. With competition getting fiercer and fi ercer\, it’s safe to say that we’ve reached a point where it’s no longer e nough to have a great idea\, or a better price\, or faster shipping\, or a massive social following. The difference in success boils down to brand. 

\nIn this session about the future of brand building\, Emily Heyward\, Co-Founder and Chief Brand Officer of Red Antler \, will cover the new standard that’s been set by these early disrupters\, and the principles that any new brand or legacy retailer must live by in order to have impact online and build a brand people love from day one. \n\n

Attend this session and learn:

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Featuring\n\n

Emily Heyward\, Co-Founder and Chief Brand Officer\ , Red Antler

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BEGIN:VALARM UID:32326264-3335-4763-b430-666138613664 ACTION:DISPLAY DESCRIPTION:Over the last decade\, we’ve watched an explosion of new brands disrupt category after category and take over our social feeds. Casper ch anged our relationship with our mattress\, Sweetgreen changed how we eat l unch\, Airbnb changed the way we travel. These beloved companies ushered f orth a reimagining of the brand-consumer relationship on social media\, an d have also paved the way for further disruption\, along with further cate gory crowding. With competition getting fiercer and fiercer\, it’s safe to say that we’ve reached a point where it’s no longer enough to have a grea t idea\, or a better price\, or faster shipping\, or a massive social foll owing. The difference in success boils down to brand. \n\nIn this session about the future of brand building\, EMILY HEYWARD\, CO-FOUNDER AND CHIEF BRAND OFFICER OF RED ANTLER\, will cover the new standard that’s been set by these early disrupters\, and the principles that any new brand or legac y retailer must live by in order to have impact online and build a brand p eople love from day one. \n\nAttend this session and learn:\n\n * What key forces and consumer dynamics are behind today’s hyper competitive marketin g landscape\n * How to think about brand\, and the role it plays in drivin g social media strategy\n * The modern-day brand building principles that create obsession\n\nFEATURING\n\nEmily Heyward\, Co-Founder and Chief Bran d Officer\, Red Antler TRIGGER:-PT15M END:VALARM END:VEVENT END:VCALENDAR