BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:9c1408ca63d2936c27cffcd2b9cc4ff3ef4ca235@swoogo.com DTSTAMP:20240328T100155Z DESCRIPTION:* Open to Premium and All-Inclusive Pass holders\n\nSince the p andemic drove many businesses online\, retailers have been searching for u nique ways to activate in new digital spheres while directly connecting wi th their core consumer group. Through exclusive creator partnerships\, eng aging video elements and limited-time product drops\, livestream shopping ticks each of these boxes. Over the past couple of years\, livestream shop ping has seen a boom in China\, grossing over $100B+ a year and presenting a new selling touchpoint for e-tailers. However\, the immensely profitabl e industry has eluded North America until recently.\n\nIn the session\, NT WRK PRESIDENT MOKSHA FITZGIBBONS dives deeper into the opportunities that livestream shopping provides today’s e-commerce and marketing industries. Learn why shopping and social media giants alike are turning to livestream shopping to create new opportunities in retail and marketing.\n\nAttend t his session and learn:\n\n * Where livestream shopping is heading next and how marketers can capitalize on it\n * What the future of e-commerce looks like and how livestream shopping fits in\n * Why livestream shopping is s uch a powerful e-commerce tool\, and how to leverage consumer trends to de liver a successful\, digitally-driven business model\n\nFEATURING\n\nMoksh a Fitzgibbons\, President\, NTWRK\nLisa Lacy\, Commerce Editor\, Adweek\n DTSTART:20210504T193000Z DTEND:20210504T200000Z LAST-MODIFIED:20240328T100155Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Why Livestreaming is the Future of Shopping in America TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
* Open to Premium and Al l-Inclusive Pass holders
\n\nSince the pandemic drove many businesse s online\, retailers have been searching for unique ways to activate in ne w digital spheres while directly connecting with their core consumer group . Through exclusive creator partnerships\, engaging video elements and lim ited-time product drops\, livestream shopping ticks each of these boxes. O ver the past couple of years\, livestream shopping has seen a boom in Chin a\, grossing over $100B+ a year and presenting a new selling touchpoint fo r e-tailers. However\, the immensely profitable industry has eluded North America until recently.
\n\nIn the session\, NTWRK President Moksha Fitzgibbons dives deeper into the opportunities that live stream shopping provides today’s e-commerce and marketing industries. Lear n why shopping and social media giants alike are turning to livestream sho pping to create new opportunities in retail and marketing.
\n\nAtten d this session and learn:
\n\nMoksha Fitzgibbons\, President\, NTWRK
Lisa Lacy
\, Commerce Editor\, Adweek