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BEGIN:VEVENT
UID:9f2efec393c7730f9cbc5fb9508ec8ae89a039eb@swoogo.com
DTSTAMP:20260911T192531Z
DESCRIPTION:* Open to Premium and All-Inclusive Pass holders\n\nWhen data f
 irst took hold of the marketing world\, CMO’s and CEO’s collectively obses
 sed about dashboards and statistics — treating KPI’s like collectibles. Th
 e numbers made us feel smart. Big data overwhelmed us and it underwhelmed 
 us. It’s cumbersome and mostly\, uninspiring. Data needs to get its sexy b
 ack. In this Academy session\, HOLLAND MARTINI AND MARIA VOROVICH OF GOODQ
 UES explores the reinvention of data from stodgy to fun. We believe data m
 ining is an adventure and we will make our case using Arthur Conan Doyle’s
  Sherlock Holmes as the creative wrapper to tell our story and teach the a
 cademy. \n\nFEATURING\n\nHolland Martini\, Chief Insights Officer\, GoodQu
 es\nMaria Vorovich\, Chief Strategy Officer\, GoodQues
DTSTART:20210504T200000Z
DTEND:20210504T203000Z
LAST-MODIFIED:20260911T192531Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Reinventing Data: From Spreadsheet to Edge-of-Your-Seat Page Turner
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p class='disclaimer'>* Open to Premium and Al
 l-Inclusive Pass holders</p>\n\n<p>When data first took hold of the market
 ing world\, CMO’s and CEO’s collectively obsessed about dashboards and sta
 tistics — treating KPI’s like collectibles. The numbers made us feel smart
 . Big data overwhelmed us and it underwhelmed us. It’s cumbersome and most
 ly\, uninspiring. Data needs to get its sexy back. In this Academy session
 \, <strong>Holland Martini and Maria Vorovich of GoodQues</strong> explore
 s the reinvention of data from stodgy to fun. We believe data mining is an
  adventure and we will make our case using Arthur Conan Doyle’s Sherlock H
 olmes as the creative wrapper to tell our story and teach the academy. </p
 >\n\n<div class='speaker-names'>\n<h3>Featuring</h3>\n\n<p><span>Holland M
 artini</span>\, Chief Insights Officer\, GoodQues<br /><span>Maria Vorovic
 h</span>\, Chief Strategy Officer\, GoodQues</p>\n</div>
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UID:62666666-3064-4534-a339-643462316330
ACTION:DISPLAY
DESCRIPTION:* Open to Premium and All-Inclusive Pass holders\n\nWhen data f
 irst took hold of the marketing world\, CMO’s and CEO’s collectively obses
 sed about dashboards and statistics — treating KPI’s like collectibles. Th
 e numbers made us feel smart. Big data overwhelmed us and it underwhelmed 
 us. It’s cumbersome and mostly\, uninspiring. Data needs to get its sexy b
 ack. In this Academy session\, HOLLAND MARTINI AND MARIA VOROVICH OF GOODQ
 UES explores the reinvention of data from stodgy to fun. We believe data m
 ining is an adventure and we will make our case using Arthur Conan Doyle’s
  Sherlock Holmes as the creative wrapper to tell our story and teach the a
 cademy. \n\nFEATURING\n\nHolland Martini\, Chief Insights Officer\, GoodQu
 es\nMaria Vorovich\, Chief Strategy Officer\, GoodQues
TRIGGER:-PT15M
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