BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:9f2efec393c7730f9cbc5fb9508ec8ae89a039eb@swoogo.com DTSTAMP:20240328T200850Z DESCRIPTION:* Open to Premium and All-Inclusive Pass holders\n\nWhen data f irst took hold of the marketing world\, CMO’s and CEO’s collectively obses sed about dashboards and statistics — treating KPI’s like collectibles. Th e numbers made us feel smart. Big data overwhelmed us and it underwhelmed us. It’s cumbersome and mostly\, uninspiring. Data needs to get its sexy b ack. In this Academy session\, HOLLAND MARTINI AND MARIA VOROVICH OF GOODQ UES explores the reinvention of data from stodgy to fun. We believe data m ining is an adventure and we will make our case using Arthur Conan Doyle’s Sherlock Holmes as the creative wrapper to tell our story and teach the a cademy. \n\nFEATURING\n\nHolland Martini\, Chief Insights Officer\, GoodQu es\nMaria Vorovich\, Chief Strategy Officer\, GoodQues\n DTSTART:20210504T200000Z DTEND:20210504T203000Z LAST-MODIFIED:20240328T200850Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Reinventing Data: From Spreadsheet to Edge-of-Your-Seat Page Turner TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
* Open to Premium and Al l-Inclusive Pass holders
\n\nWhen data first took hold of the market ing world\, CMO’s and CEO’s collectively obsessed about dashboards and sta tistics — treating KPI’s like collectibles. The numbers made us feel smart . Big data overwhelmed us and it underwhelmed us. It’s cumbersome and most ly\, uninspiring. Data needs to get its sexy back. In this Academy session \, Holland Martini and Maria Vorovich of GoodQues explore s the reinvention of data from stodgy to fun. We believe data mining is an adventure and we will make our case using Arthur Conan Doyle’s Sherlock H olmes as the creative wrapper to tell our story and teach the academy.
\n\nHolland M
artini\, Chief Insights Officer\, GoodQues
Maria Vorovic
h\, Chief Strategy Officer\, GoodQues