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BEGIN:VEVENT
UID:521c50c8f935abdf40b7094b5d0ae75c7012b89d@swoogo.com
DTSTAMP:20260617T032534Z
DESCRIPTION:Social Media's meteoric rise has disrupted our democracies\, ou
 r economies and our public health. The Capital Riot and GameStock's stock 
 price bubble are recent examples\, but there are new disruptions nearly ev
 ery week. For marketers and business leaders alike\, understanding how soc
 ial media works to change opinions\, behaviors and business outcomes is no
 w essential to competitive advantage.\n\nJoin SINAN ARAL\, DIRECTOR OF THE
  MIT INITIATIVE ON THE DIGITAL ECONOMY and author of 'The Hype Machine\,' 
 as he gets under the hood of social media to describe the cutting edge sci
 ence of how it works to create engagement\, insight and action.\n\nAttend 
 this session and learn:\n\n	* The neuroscience behind how social media chan
 ges our beliefs\, behaviors and perceptions\n 	* How to rigorously measure 
 ROI to maximize the impact of social media and digital marketing\n 	* How t
 o optimize an Integrated Digital Marketing (IDM) program to maximize retur
 ns and engagement\n\nFEATURING\n\nSinan Aral\, Director\, MIT Initiative o
 n the Digital Economy
DTSTART:20210505T151000Z
DTEND:20210505T153000Z
LAST-MODIFIED:20260617T032534Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:The Hype Machine: Creating Engagement\, Insight and Action in the S
 ocial Economy
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>Social Media's meteoric rise has disrupted 
 our democracies\, our economies and our public health. The Capital Riot an
 d GameStock's stock price bubble are recent examples\, but there are new d
 isruptions nearly every week. For marketers and business leaders alike\, u
 nderstanding how social media works to change opinions\, behaviors and bus
 iness outcomes is now essential to competitive advantage.</p>\n\n<p>Join <
 strong>Sinan Aral\, Director of the MIT Initiative on the Digital Economy<
 /strong> and author of 'The Hype Machine\,' as he gets under the hood of s
 ocial media to describe the cutting edge science of how it works to create
  engagement\, insight and action.</p>\n\n<p>Attend this session and learn:
 </p>\n\n<ul><li>The neuroscience behind how social media changes our belie
 fs\, behaviors and perceptions</li>\n	<li>How to rigorously measure ROI to 
 maximize the impact of social media and digital marketing</li>\n	<li>How to
  optimize an Integrated Digital Marketing (IDM) program to maximize return
 s and engagement</li>\n</ul><div class='speaker-names'>\n<h3>Featuring</h3
 >\n\n<p><span>Sinan Aral</span>\, Director\, MIT Initiative on the Digital
  Economy</p>\n</div>
BEGIN:VALARM
UID:39653430-3932-4137-b566-313334383936
ACTION:DISPLAY
DESCRIPTION:Social Media's meteoric rise has disrupted our democracies\, ou
 r economies and our public health. The Capital Riot and GameStock's stock 
 price bubble are recent examples\, but there are new disruptions nearly ev
 ery week. For marketers and business leaders alike\, understanding how soc
 ial media works to change opinions\, behaviors and business outcomes is no
 w essential to competitive advantage.\n\nJoin SINAN ARAL\, DIRECTOR OF THE
  MIT INITIATIVE ON THE DIGITAL ECONOMY and author of 'The Hype Machine\,' 
 as he gets under the hood of social media to describe the cutting edge sci
 ence of how it works to create engagement\, insight and action.\n\nAttend 
 this session and learn:\n\n	* The neuroscience behind how social media chan
 ges our beliefs\, behaviors and perceptions\n 	* How to rigorously measure 
 ROI to maximize the impact of social media and digital marketing\n 	* How t
 o optimize an Integrated Digital Marketing (IDM) program to maximize retur
 ns and engagement\n\nFEATURING\n\nSinan Aral\, Director\, MIT Initiative o
 n the Digital Economy
TRIGGER:-PT15M
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