BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:521c50c8f935abdf40b7094b5d0ae75c7012b89d@swoogo.com DTSTAMP:20240329T064653Z DESCRIPTION:Social Media's meteoric rise has disrupted our democracies\, ou r economies and our public health. The Capital Riot and GameStock's stock price bubble are recent examples\, but there are new disruptions nearly ev ery week. For marketers and business leaders alike\, understanding how soc ial media works to change opinions\, behaviors and business outcomes is no w essential to competitive advantage.\n\nJoin SINAN ARAL\, DIRECTOR OF THE MIT INITIATIVE ON THE DIGITAL ECONOMY and author of 'The Hype Machine\,' as he gets under the hood of social media to describe the cutting edge sci ence of how it works to create engagement\, insight and action.\n\nAttend this session and learn:\n\n * The neuroscience behind how social media chan ges our beliefs\, behaviors and perceptions\n * How to rigorously measure ROI to maximize the impact of social media and digital marketing\n * How t o optimize an Integrated Digital Marketing (IDM) program to maximize retur ns and engagement\n\nFEATURING\n\nSinan Aral\, Director\, MIT Initiative o n the Digital Economy\n DTSTART:20210505T151000Z DTEND:20210505T153000Z LAST-MODIFIED:20240329T064653Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:The Hype Machine: Creating Engagement\, Insight and Action in the S ocial Economy TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
Social Media's meteoric rise has disrupted our democracies\, our economies and our public health. The Capital Riot an d GameStock's stock price bubble are recent examples\, but there are new d isruptions nearly every week. For marketers and business leaders alike\, u nderstanding how social media works to change opinions\, behaviors and bus iness outcomes is now essential to competitive advantage.
\n\nJoin < strong>Sinan Aral\, Director of the MIT Initiative on the Digital Economy< /strong> and author of 'The Hype Machine\,' as he gets under the hood of s ocial media to describe the cutting edge science of how it works to create engagement\, insight and action.
\n\nAttend this session and learn:
\n\nSinan Aral\, Director\, MIT Initiative on the Digital Economy
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