BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.41.90//
CALSCALE:GREGORIAN
UID:35663236-6638-4331-b930-633666653161
BEGIN:VEVENT
UID:0548e776fbf462d4bbe72627530f861c909af3d7@swoogo.com
DTSTAMP:20260817T135126Z
DESCRIPTION:The ingredients of an iconic brand identity are diverse and ext
 ensive. The last year\, however\, has underscored several key elements of 
 brands that achieve this status and play a leading role in driving cultura
 l conversations: they tap into the values of society\, they’re consistent\
 , powerful\, and easy-to-recognize\, and they remain true to customers and
  themselves even in periods of significant transformation.\n\nJoin JAY SET
 HI\, CMO\, DIAGEO BEER CO. AND SVP\, NORTH AMERICA CONVENIENCE CATEGORY LE
 ADER AT DIAGEO\, and RAASHI ROSENBERGER\, EXECUTIVE BRAND DIRECTOR AT NEXT
  INSURANCE\, in a fireside chat where they'll discuss the role of heritage
  brands on culture\, offer their perspectives on the importance of brand t
 ransformation\, and why it is critical for every marketer in a given organ
 ization to embrace inclusive marketing.\n\nFEATURING\n\nRaashi Rosenberger
 \, Executive Brand Director\, Next Insurance\nJay Sethi\, CMO\, Diageo Bee
 r Co. and SVP\, North America Convenience Category Leader\, Diageo
DTSTART:20210505T174000Z
DTEND:20210505T180000Z
LAST-MODIFIED:20260817T135126Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Building from Disruption: How Big and Small Brands are Shaping the 
 Future
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>The ingredients of an iconic brand identity
  are diverse and extensive. The last year\, however\, has underscored seve
 ral key elements of brands that achieve this status and play a leading rol
 e in driving cultural conversations: they tap into the values of society\,
  they’re consistent\, powerful\, and easy-to-recognize\, and they remain t
 rue to customers and themselves even in periods of significant transformat
 ion.<br /><br />\nJoin <strong>Jay Sethi\, CMO\, Diageo Beer Co. and SVP\,
  North America Convenience Category Leader at Diageo</strong>\, and <stron
 g>Raashi Rosenberger\, Executive Brand Director at Next Insurance</strong>
 \, in a fireside chat where they'll discuss the role of heritage brands on
  culture\, offer their perspectives on the importance of brand transformat
 ion\, and why it is critical for every marketer in a given organization to
  embrace inclusive marketing.</p>\n\n<div class='speaker-names'>\n<h3>Feat
 uring</h3>\n\n<p><span>Raashi Rosenberger</span>\, Executive Brand Directo
 r\, Next Insurance<br /><span>Jay Sethi</span>\, CMO\, Diageo Beer Co. and
  SVP\, North America Convenience Category Leader\, Diageo</p>\n</div>
BEGIN:VALARM
UID:66343066-6435-4365-b632-356633306639
ACTION:DISPLAY
DESCRIPTION:The ingredients of an iconic brand identity are diverse and ext
 ensive. The last year\, however\, has underscored several key elements of 
 brands that achieve this status and play a leading role in driving cultura
 l conversations: they tap into the values of society\, they’re consistent\
 , powerful\, and easy-to-recognize\, and they remain true to customers and
  themselves even in periods of significant transformation.\n\nJoin JAY SET
 HI\, CMO\, DIAGEO BEER CO. AND SVP\, NORTH AMERICA CONVENIENCE CATEGORY LE
 ADER AT DIAGEO\, and RAASHI ROSENBERGER\, EXECUTIVE BRAND DIRECTOR AT NEXT
  INSURANCE\, in a fireside chat where they'll discuss the role of heritage
  brands on culture\, offer their perspectives on the importance of brand t
 ransformation\, and why it is critical for every marketer in a given organ
 ization to embrace inclusive marketing.\n\nFEATURING\n\nRaashi Rosenberger
 \, Executive Brand Director\, Next Insurance\nJay Sethi\, CMO\, Diageo Bee
 r Co. and SVP\, North America Convenience Category Leader\, Diageo
TRIGGER:-PT15M
END:VALARM
END:VEVENT
END:VCALENDAR