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BEGIN:VEVENT
UID:bb6c6bdb173437737a69e22fd6f527d001d67883@swoogo.com
DTSTAMP:20260911T051126Z
DESCRIPTION:Marketing today is at the brink of unprecedented disruption. An
  explosion of game-changing new technologies\, data and cultural shifts wi
 ll render traditional marketing frameworks and strategies ineffective\, an
 d turn the function upside-down. Facing an existential crisis\, the indust
 ry has already seen many CMO roles eliminated and the practice itself frag
 mented. Marketing must now be completely reimagined and reinvented for the
  immediate future. \n\nJoin RAJA RAJAMANNAR\, CHIEF MARKETING AND COMMUNIC
 ATIONS OFFICER OF MASTERCARD as he discusses this new approach to marketin
 g that will reestablish its relevance and impact\, putting its practice ba
 ck in the driver’s seat to lead brand equity\, business growth\, and a com
 petitive edge.\n\nFEATURING\n\nRaja Rajamannar\, Chief Marketing and Commu
 nications Officer\, Mastercard
DTSTART:20210507T152500Z
DTEND:20210507T154500Z
LAST-MODIFIED:20260911T051126Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Road to CMO Day: Quantum Marketing: Classical Rules No Longer Apply
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>Marketing today is at the brink of unpreced
 ented disruption. An explosion of game-changing new technologies\, data an
 d cultural shifts will render traditional marketing frameworks and strateg
 ies ineffective\, and turn the function upside-down. Facing an existential
  crisis\, the industry has already seen many CMO roles eliminated and the 
 practice itself fragmented. Marketing must now be completely reimagined an
 d reinvented for the immediate future. </p>\n\n<p>Join <strong>Raja Rajama
 nnar\, Chief Marketing and Communications Officer of Mastercard</strong> a
 s he discusses this new approach to marketing that will reestablish its re
 levance and impact\, putting its practice back in the driver’s seat to lea
 d brand equity\, business growth\, and a competitive edge.</p>\n\n<div cla
 ss='speaker-names'>\n<h3>Featuring</h3>\n\n<p><span>Raja Rajamannar</span>
 \, Chief Marketing and Communications Officer\, Mastercard</p>\n</div>
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UID:65333465-3539-4035-b738-626335623833
ACTION:DISPLAY
DESCRIPTION:Marketing today is at the brink of unprecedented disruption. An
  explosion of game-changing new technologies\, data and cultural shifts wi
 ll render traditional marketing frameworks and strategies ineffective\, an
 d turn the function upside-down. Facing an existential crisis\, the indust
 ry has already seen many CMO roles eliminated and the practice itself frag
 mented. Marketing must now be completely reimagined and reinvented for the
  immediate future. \n\nJoin RAJA RAJAMANNAR\, CHIEF MARKETING AND COMMUNIC
 ATIONS OFFICER OF MASTERCARD as he discusses this new approach to marketin
 g that will reestablish its relevance and impact\, putting its practice ba
 ck in the driver’s seat to lead brand equity\, business growth\, and a com
 petitive edge.\n\nFEATURING\n\nRaja Rajamannar\, Chief Marketing and Commu
 nications Officer\, Mastercard
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