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CALSCALE:GREGORIAN
UID:36626238-3830-4666-b066-343261653234
BEGIN:VEVENT
UID:dcdfca01c5f7559f4ec01537c6472ad9aa62b52b@swoogo.com
DTSTAMP:20261018T032631Z
DESCRIPTION:Spikes in usage\, exciting new platforms\, more ways to sell\, 
 and new ways to care—the next wave of social media is clearly here\, and i
 t’s bursting with activity and opportunity.\n\nThe good news is that peopl
 e really do want to see brands on social media. The bad news is that many 
 brands misunderstand when and how they're wanted.\n\nJoin the CEO OF HOOTS
 UITE\, TOM KEISER in conversation with MELANIE GABORIAULT\, HEAD OF GLOBAL
  CORPORATE COMMUNICATIONS OF HOOTSUITE\, as he covers: \n\n	* What people r
 eally want from businesses on social at all stages of the customer journey
  \n 	* The tangible outcomes businesses should expect to get out of social—
 in marketing and beyond\n 	* The skills you’ll need to master as a social m
 edia professionals to bridge these two worlds\n\nFEATURING\n\nTom Keiser\,
  Chief Executive Officer\, Hootsuite\nMelanie Gaboriault\, Head of Global 
 Corporate Communications\, Hootsuite
DTSTART:20210504T153500Z
DTEND:20210504T155500Z
LAST-MODIFIED:20261018T032631Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Reality Check: What People (Really) Want From Your Business on Soci
 al
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>Spikes in usage\, exciting new platforms\, 
 more ways to sell\, and new ways to care—the next wave of social media is 
 clearly here\, and it’s bursting with activity and opportunity.</p>\n\n<p>
 The good news is that people really do want to see brands on social media.
  The bad news is that many brands misunderstand when and how they're wante
 d.</p>\n\n<p>Join the <strong>CEO of Hootsuite\, Tom Keiser</strong> in co
 nversation with <strong>Melanie Gaboriault\, Head of Global Corporate Comm
 unications of Hootsuite</strong>\, as he covers: </p>\n\n<ul><li>What peop
 le really want from businesses on social at all stages of the customer jou
 rney </li>\n	<li>The tangible outcomes businesses should expect to get out 
 of social—in marketing and beyond</li>\n	<li>The skills you’ll need to mast
 er as a social media professionals to bridge these two worlds</li>\n</ul><
 div class='speaker-names'>\n<h3>Featuring</h3>\n\n<p><span>Tom Keiser</spa
 n>\, Chief Executive Officer\, Hootsuite<br /><span>Melanie Gaboriault</sp
 an>\, Head of Global Corporate Communications\, Hootsuite</p>\n</div>
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UID:62616534-3766-4634-b433-303533633966
ACTION:DISPLAY
DESCRIPTION:Spikes in usage\, exciting new platforms\, more ways to sell\, 
 and new ways to care—the next wave of social media is clearly here\, and i
 t’s bursting with activity and opportunity.\n\nThe good news is that peopl
 e really do want to see brands on social media. The bad news is that many 
 brands misunderstand when and how they're wanted.\n\nJoin the CEO OF HOOTS
 UITE\, TOM KEISER in conversation with MELANIE GABORIAULT\, HEAD OF GLOBAL
  CORPORATE COMMUNICATIONS OF HOOTSUITE\, as he covers: \n\n	* What people r
 eally want from businesses on social at all stages of the customer journey
  \n 	* The tangible outcomes businesses should expect to get out of social—
 in marketing and beyond\n 	* The skills you’ll need to master as a social m
 edia professionals to bridge these two worlds\n\nFEATURING\n\nTom Keiser\,
  Chief Executive Officer\, Hootsuite\nMelanie Gaboriault\, Head of Global 
 Corporate Communications\, Hootsuite
TRIGGER:-PT15M
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