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UID:62366666-3866-4235-b763-303436363632
BEGIN:VEVENT
UID:d85111f3f6893a7d27663cf3027e83af685f52bb@swoogo.com
DTSTAMP:20260422T133525Z
DESCRIPTION:Over the last year\, we’ve gone from lockdown to masks and soci
 al distancing to COVID-19 testing\, and now a vaccine. Throughout this tim
 e span\, Fitzco has been monitoring social conversations using consumer an
 d market analytics to provide our government client insight into the thoug
 hts\, fears and concerns of their local constituents around COVID-19. This
  real-time data has been an essential input into our ever-evolving strateg
 y as we seek to create impactful messaging that will inform and educate ou
 r audiences about COVID-19 testing and the vaccine. \n \nJoin NetBase Quid
  and Fitzco to learn how to use consumer and market analytics to track soc
 ial conversation and glean insights into your consumer in order to optimiz
 e your content.\n \nAttend this session and learn:\n\n	* How to use consume
 r analytics to inform messaging strategy\n 	* How to use consumer analytics
  to gain a deeper understanding of your consumers\n 	* How to use social se
 ntiment to gauge shifts in consumer attitude\n\nFEATURING\n\nHarvey Rañola
 \, Global Head of Media Intelligence\, NetBase Quid\nKaty Tenerovich\, Dir
 ector of Brand Strategy\, Fitzco
DTSTART:20210505T162500Z
DTEND:20210505T164500Z
LAST-MODIFIED:20260422T133525Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Social Listening Around COVID-19 Vaccine Sentiment to Inform Messag
 ing
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>Over the last year\, we’ve gone from lockdo
 wn to masks and social distancing to COVID-19 testing\, and now a vaccine.
  Throughout this time span\, Fitzco has been monitoring social conversatio
 ns using consumer and market analytics to provide our government client in
 sight into the thoughts\, fears and concerns of their local constituents a
 round COVID-19. This real-time data has been an essential input into our e
 ver-evolving strategy as we seek to create impactful messaging that will i
 nform and educate our audiences about COVID-19 testing and the vaccine. <b
 r />\n <br />\nJoin NetBase Quid and Fitzco to learn how to use consumer a
 nd market analytics to track social conversation and glean insights into y
 our consumer in order to optimize your content.<br />\n <br />\nAttend thi
 s session and learn:</p>\n\n<ul><li>How to use consumer analytics to infor
 m messaging strategy</li>\n	<li>How to use consumer analytics to gain a dee
 per understanding of your consumers</li>\n	<li>How to use social sentiment 
 to gauge shifts in consumer attitude</li>\n</ul><div class='speaker-names'
 >\n<h3>Featuring</h3>\n\n<p><span>Harvey Rañola</span>\, Global Head of Me
 dia Intelligence\, NetBase Quid<br /><span>Katy Tenerovich</span>\, Direct
 or of Brand Strategy\, Fitzco</p>\n</div>
BEGIN:VALARM
UID:34613934-3337-4233-a130-326461343830
ACTION:DISPLAY
DESCRIPTION:Over the last year\, we’ve gone from lockdown to masks and soci
 al distancing to COVID-19 testing\, and now a vaccine. Throughout this tim
 e span\, Fitzco has been monitoring social conversations using consumer an
 d market analytics to provide our government client insight into the thoug
 hts\, fears and concerns of their local constituents around COVID-19. This
  real-time data has been an essential input into our ever-evolving strateg
 y as we seek to create impactful messaging that will inform and educate ou
 r audiences about COVID-19 testing and the vaccine. \n \nJoin NetBase Quid
  and Fitzco to learn how to use consumer and market analytics to track soc
 ial conversation and glean insights into your consumer in order to optimiz
 e your content.\n \nAttend this session and learn:\n\n	* How to use consume
 r analytics to inform messaging strategy\n 	* How to use consumer analytics
  to gain a deeper understanding of your consumers\n 	* How to use social se
 ntiment to gauge shifts in consumer attitude\n\nFEATURING\n\nHarvey Rañola
 \, Global Head of Media Intelligence\, NetBase Quid\nKaty Tenerovich\, Dir
 ector of Brand Strategy\, Fitzco
TRIGGER:-PT15M
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