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BEGIN:VEVENT
UID:6f2732f1888cf9102f2ca2786c71160f78a5ff04@swoogo.com
DTSTAMP:20260411T083521Z
DESCRIPTION:What do “Jersey Shore” and “Yellowstone” have in common? They s
 hare a social media team. The MTV Entertainment Group's properties can be 
 as different as they are vast\, and it’s essential for the company to unde
 rstand the fans that are following them to craft engaging social content. 
 That’s been especially true in the last year\, as digital audiences have g
 rown and video has come to play a pivotal role in everyday life.\n\nIn thi
 s fireside chat\, TALKWALKER’S CHIEF INNOVATION OFFICER CARA BUSCAGLIA wil
 l sit down with ANN LAMORE\, VICE PRESIDENT\, MARKETING AND SOCIAL MEDIA F
 OR THE MTV ENTERTAINMENT GROUP\, and discuss:\n\n	* How the MTV Entertainme
 nt Group leverages its tremendous IP to build & cultivate fandoms\, increa
 sing social following & watch time in turn\n 	* The content trends that hav
 e emerged since the pandemic began and their impact on social strategy\n 	*
  What KPIs have become most important to track\, and how they’re measured 
 effectively\n\nFEATURING\n\nAnn Lamore\, Vice President of Marketing and S
 ocial Media\, MTV Entertainment Group\nCara Buscaglia\, Chief Innovation O
 fficer\, Talkwalker
DTSTART:20210504T162500Z
DTEND:20210504T164500Z
LAST-MODIFIED:20260411T083521Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:How Fandoms Help Define the MTV Entertainment Group's Social Strate
 gy
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>What do “Jersey Shore” and “Yellowstone” ha
 ve in common? They share a social media team. The MTV Entertainment Group'
 s properties can be as different as they are vast\, and it’s essential for
  the company to understand the fans that are following them to craft engag
 ing social content. That’s been especially true in the last year\, as digi
 tal audiences have grown and video has come to play a pivotal role in ever
 yday life.</p>\n\n<p>In this fireside chat\, <strong>Talkwalker’s Chief In
 novation Officer Cara Buscaglia</strong> will sit down with <strong>Ann La
 more\, Vice President\, Marketing and Social Media for the MTV Entertainme
 nt Group</strong>\, and discuss:</p>\n\n<ul><li>How the MTV Entertainment 
 Group leverages its tremendous IP to build & cultivate fandoms\, increasin
 g social following & watch time in turn</li>\n	<li>The content trends that 
 have emerged since the pandemic began and their impact on social strategy<
 /li>\n	<li>What KPIs have become most important to track\, and how they’re 
 measured effectively</li>\n</ul><div class='speaker-names'>\n<h3>Featuring
 </h3>\n\n<p><span>Ann Lamore</span>\, Vice President of Marketing and Soci
 al Media\, MTV Entertainment Group<br /><span>Cara Buscaglia</span>\, Chie
 f Innovation Officer\, Talkwalker</p>\n</div>
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ACTION:DISPLAY
DESCRIPTION:What do “Jersey Shore” and “Yellowstone” have in common? They s
 hare a social media team. The MTV Entertainment Group's properties can be 
 as different as they are vast\, and it’s essential for the company to unde
 rstand the fans that are following them to craft engaging social content. 
 That’s been especially true in the last year\, as digital audiences have g
 rown and video has come to play a pivotal role in everyday life.\n\nIn thi
 s fireside chat\, TALKWALKER’S CHIEF INNOVATION OFFICER CARA BUSCAGLIA wil
 l sit down with ANN LAMORE\, VICE PRESIDENT\, MARKETING AND SOCIAL MEDIA F
 OR THE MTV ENTERTAINMENT GROUP\, and discuss:\n\n	* How the MTV Entertainme
 nt Group leverages its tremendous IP to build & cultivate fandoms\, increa
 sing social following & watch time in turn\n 	* The content trends that hav
 e emerged since the pandemic began and their impact on social strategy\n 	*
  What KPIs have become most important to track\, and how they’re measured 
 effectively\n\nFEATURING\n\nAnn Lamore\, Vice President of Marketing and S
 ocial Media\, MTV Entertainment Group\nCara Buscaglia\, Chief Innovation O
 fficer\, Talkwalker
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