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BEGIN:VEVENT
UID:a33b55207587e59c28555100d274c2d0bc222a76@swoogo.com
DTSTAMP:20260420T152620Z
DESCRIPTION:Travel with Adweek and SMW to EMEA. In partnership with TIKTOK\
 , we will be joined by leading executives from local and global brands to 
 discuss the new world order and accelerating the marketing industry.\n\n9:
 35AM ET / 1:35PM GMT / 2:35PM WAT\nOpening Remarks\n\n9:40AM ET / 1:40PM G
 MT / 2:40PM WAT \nWith the acceleration of e-commerce\, predicted to hit o
 ne trillion dollars next year\, social commerce has emerged as a new lifel
 ine for brands to reach and engage customers in new ways. In this session\
 , KLARNA'S CHIEF MARKETING OFFICER DAVID SANDSTROM will offer insights int
 o the changing consumer behaviors impacting retail today and how to create
  emotional shopping experiences to keep customers coming back.\n\n10:05AM 
 ET / 2:05PM GMT / 3:05PM WAT\nKHARTOON WEISS\, HEAD OF GLOBAL AGENCY AND A
 CCOUNTS FOR TIKTOK and TARYN BECK\, SHOPPER AND ECOMMERCE MARKETING TEAM L
 EAD FOR WALMART AT GENERAL MILLS join Adweek for a fireside conversation a
 round the state of retail\, digital commerce\, and creating winning omnich
 annel strategies.\n\n10:30AM ET / 2:30PM GMT / 3:30PM WAT\nThe freezer ais
 le is no longer home to tired products and brands that refuse to innovate.
  In this session\, join Adweek and CHIEF EXECUTIVE OFFICER OF STRONG ROOTS
 \, SAM DENNIGAN for a conversation about sustainability\, the state of CPG
 \, and how the brand reinvented itself and reached new consumers using Gho
 st Truck Kitchens.\n\n10:55AM ET / 2:55PM GMT / 3:55PM WAT\nClosing Remark
 s\n\nFEATURING\n\nStephen Lepitak\, European Bureau Chief\, Adweek\nDavid 
 Sandstrom\, Chief Marketing Officer\, Klarna\nKhartoon Weiss\, Head of Glo
 bal Agencies and Accounts\, TikTok\nTaryn Beck\, Shopper and eCommerce Mar
 keting Team Lead - Walmart\, General Mills\nSam Dennigan\, Chief Executive
  Officer\, Strong Roots
DTSTART:20210506T133500Z
DTEND:20210506T150000Z
LAST-MODIFIED:20260420T152620Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:SMW WORLDWIDE: Europe\, Middle East\, Africa
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>Travel with Adweek and SMW to <strong>EMEA<
 /strong>. In partnership with <strong>TikTok</strong>\, we will be joined 
 by leading executives from local and global brands to discuss the new worl
 d order and accelerating the marketing industry.</p>\n\n<p><strong>9:35AM 
 ET / 1:35PM GMT / 2:35PM WAT</strong><br />\nOpening Remarks</p>\n\n<p><st
 rong>9:40AM ET / 1:40PM GMT / 2:40PM WAT </strong><br />\nWith the acceler
 ation of e-commerce\, predicted to hit one trillion dollars next year\, so
 cial commerce has emerged as a new lifeline for brands to reach and engage
  customers in new ways. In this session\, <strong>Klarna's Chief Marketing
  Officer David Sandstrom</strong> will offer insights into the changing co
 nsumer behaviors impacting retail today and how to create emotional shoppi
 ng experiences to keep customers coming back.</p>\n\n<p><strong>10:05AM ET
  / 2:05PM GMT / 3:05PM WAT</strong><br /><strong>Khartoon Weiss\, Head of 
 Global Agency and Accounts for TikTok</strong> and <strong>Taryn Beck\, Sh
 opper and eCommerce Marketing Team Lead for Walmart at General Mills</stro
 ng> join Adweek for a fireside conversation around the state of retail\, d
 igital commerce\, and creating winning omnichannel strategies.</p>\n\n<p><
 strong>10:30AM ET / 2:30PM GMT / 3:30PM WAT</strong><br />\nThe freezer ai
 sle is no longer home to tired products and brands that refuse to innovate
 . In this session\, join Adweek and <strong>Chief Executive Officer of Str
 ong Roots\, Sam Dennigan</strong> for a conversation about sustainability\
 , the state of CPG\, and how the brand reinvented itself and reached new c
 onsumers using Ghost Truck Kitchens.</p>\n\n<p><strong>10:55AM ET / 2:55PM
  GMT / 3:55PM WAT</strong><br />\nClosing Remarks</p>\n\n<div class='speak
 er-names'>\n<h3>Featuring</h3>\n\n<p><span>Stephen Lepitak</span>\, Europe
 an Bureau Chief\, Adweek<br /><span>David Sandstrom</span>\, Chief Marketi
 ng Officer\, Klarna<br /><span>Khartoon Weiss</span>\, Head of Global Agen
 cies and Accounts\, TikTok<br /><span>Taryn Beck</span>\, Shopper and eCom
 merce Marketing Team Lead - Walmart\, General Mills<br /><span>Sam Denniga
 n</span>\, Chief Executive Officer\, Strong Roots</p>\n</div>
BEGIN:VALARM
UID:62316133-6638-4964-a335-346336363233
ACTION:DISPLAY
DESCRIPTION:Travel with Adweek and SMW to EMEA. In partnership with TIKTOK\
 , we will be joined by leading executives from local and global brands to 
 discuss the new world order and accelerating the marketing industry.\n\n9:
 35AM ET / 1:35PM GMT / 2:35PM WAT\nOpening Remarks\n\n9:40AM ET / 1:40PM G
 MT / 2:40PM WAT \nWith the acceleration of e-commerce\, predicted to hit o
 ne trillion dollars next year\, social commerce has emerged as a new lifel
 ine for brands to reach and engage customers in new ways. In this session\
 , KLARNA'S CHIEF MARKETING OFFICER DAVID SANDSTROM will offer insights int
 o the changing consumer behaviors impacting retail today and how to create
  emotional shopping experiences to keep customers coming back.\n\n10:05AM 
 ET / 2:05PM GMT / 3:05PM WAT\nKHARTOON WEISS\, HEAD OF GLOBAL AGENCY AND A
 CCOUNTS FOR TIKTOK and TARYN BECK\, SHOPPER AND ECOMMERCE MARKETING TEAM L
 EAD FOR WALMART AT GENERAL MILLS join Adweek for a fireside conversation a
 round the state of retail\, digital commerce\, and creating winning omnich
 annel strategies.\n\n10:30AM ET / 2:30PM GMT / 3:30PM WAT\nThe freezer ais
 le is no longer home to tired products and brands that refuse to innovate.
  In this session\, join Adweek and CHIEF EXECUTIVE OFFICER OF STRONG ROOTS
 \, SAM DENNIGAN for a conversation about sustainability\, the state of CPG
 \, and how the brand reinvented itself and reached new consumers using Gho
 st Truck Kitchens.\n\n10:55AM ET / 2:55PM GMT / 3:55PM WAT\nClosing Remark
 s\n\nFEATURING\n\nStephen Lepitak\, European Bureau Chief\, Adweek\nDavid 
 Sandstrom\, Chief Marketing Officer\, Klarna\nKhartoon Weiss\, Head of Glo
 bal Agencies and Accounts\, TikTok\nTaryn Beck\, Shopper and eCommerce Mar
 keting Team Lead - Walmart\, General Mills\nSam Dennigan\, Chief Executive
  Officer\, Strong Roots
TRIGGER:-PT15M
END:VALARM
END:VEVENT
END:VCALENDAR