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BEGIN:VEVENT
UID:bd2edf1ec247f0fbd7b0e10dc8f0f7ac603c87bf@swoogo.com
DTSTAMP:20260513T122709Z
DESCRIPTION:Viral brand-building is top of mind for many C-suite leaders ar
 ound the world and for TOM HAYES\, CEO of 90-year old OCEAN SPRAY this is 
 no exception. But what does it really mean to be at the forefront of cultu
 re? How do you find the balance between innovation at the pace of culture 
 and consumer-centricity.\n\nIn this very special episode of The Business o
 f Marketing Podcast presented by SAP\, Toby and Tom sit down to answer the
 se questions and more. They'll unpack the moment when the viral 'Dreams' T
 ikTok took the scene\, now with over 81 million views and 13 million likes
 \, how the company is preparing for its next 100 years\, and offer actiona
 ble tips for juggling the demands of platform and technology adoption and 
 growing with your consumers.\n\nFEATURING\n\nToby Daniels\, Chief Innovati
 on Officer\, Adweek\nTom Hayes\, President and Chief Executive Officer\, O
 cean Spray
DTSTART:20210506T151000Z
DTEND:20210506T153000Z
LAST-MODIFIED:20260513T122709Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:The Business of Marketing with Ocean Spray CEO Tom Hayes
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>Viral brand-building is top of mind for man
 y C-suite leaders around the world and for T<strong>om Hayes\, CEO</strong
 > of 90-year old <strong>Ocean Spray</strong> this is no exception. But wh
 at does it really mean to be at the forefront of culture? How do you find 
 the balance between innovation at the pace of culture and consumer-centric
 ity.</p>\n\n<p>In this very special episode of The Business of Marketing P
 odcast presented by SAP\, Toby and Tom sit down to answer these questions 
 and more. They'll unpack the moment when the viral 'Dreams' TikTok took th
 e scene\, now with over 81 million views and 13 million likes\, how the co
 mpany is preparing for its next 100 years\, and offer actionable tips for 
 juggling the demands of platform and technology adoption and growing with 
 your consumers.</p>\n\n<div class='speaker-names'>\n<h3>Featuring</h3>\n\n
 <p><span>Toby Daniels</span>\, Chief Innovation Officer\, Adweek<br /><spa
 n>Tom Hayes</span>\, President and Chief Executive Officer\, Ocean Spray</
 p>\n</div>
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UID:39343164-3239-4432-a261-656564616238
ACTION:DISPLAY
DESCRIPTION:Viral brand-building is top of mind for many C-suite leaders ar
 ound the world and for TOM HAYES\, CEO of 90-year old OCEAN SPRAY this is 
 no exception. But what does it really mean to be at the forefront of cultu
 re? How do you find the balance between innovation at the pace of culture 
 and consumer-centricity.\n\nIn this very special episode of The Business o
 f Marketing Podcast presented by SAP\, Toby and Tom sit down to answer the
 se questions and more. They'll unpack the moment when the viral 'Dreams' T
 ikTok took the scene\, now with over 81 million views and 13 million likes
 \, how the company is preparing for its next 100 years\, and offer actiona
 ble tips for juggling the demands of platform and technology adoption and 
 growing with your consumers.\n\nFEATURING\n\nToby Daniels\, Chief Innovati
 on Officer\, Adweek\nTom Hayes\, President and Chief Executive Officer\, O
 cean Spray
TRIGGER:-PT15M
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