BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:eb4e59a0baa55ab85af25385d0bd7650e8ad0ea2@swoogo.com DTSTAMP:20240329T074026Z DESCRIPTION:In a post-cookie world\, marketers will need to advance and pro tect critical functionalities like customization and analytics for digital media and advertising while safeguarding privacy and improving the consum er experience. That is the essential mission of the Partnership for Respon sible Addressable Media (PRAM)\, which is made up of leading trade associa tions and companies representing every sector of the global advertising in dustry. This presentation will discuss the development of a replacement fo r third-party cookies and PRAM’s work with Google on cohort-based targetin g. It will be led by PRAM’s top leadership team: EXECUTIVE DIRECTOR BILL T UCKER (GROUP EVP with the Association of National Advertisers)\, DENNIS BU CHHEIM\, (CHIEF EXECUTIVE OFFICER of IAB Tech Lab\, who oversees PRAM’s te chnical standards efforts) and STU INGIS\, (CHAIRMAN of Venable LLP)\, who leads PRAM’s legal and policy working group.\n\n_Featuring:_\nBill Tucker \, Group Executive Vice President\, ANA\nDennis Buchheim\, Chief Executive Officer\, IAB Tech Lab\nStu Ingis\, Chairman\, Venable LLP\n DTSTART:20210414T160000Z DTEND:20210414T162000Z LAST-MODIFIED:20240329T074026Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Replacing the Third-Party Cookie: PRAM’s Dedication to Safeguarding Privacy and Improving the Customer Experience TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
In a post-cookie world\, marketers will need to advance and protect critical fu nctionalities like customization and analytics for digital media and adver tising while safeguarding privacy and improving the consumer experience. T hat is the essential mission of the Partnership for Responsible Addressabl e Media (PRAM)\, which is made up of leading trade associations and compan ies representing every sector of the global advertising industry. This pre sentation will discuss the development of a replacement for third-party co okies and PRAM’s work with Google on cohort-based targeting. It will be le d by PRAM’s top leadership team: Executive Director Bill Tucker (G roup EVP with the Association of National Advertisers)\, Dennis Buchheim\, (Chief Executive Officer of IAB Tech Lab\, who oversees PRAM’s technical standards efforts) and Stu Ingis\, (Chai rman of Venable LLP)\, who leads PRAM’s legal and policy working group.
\n\nFeaturing:
\nBill Tucker\, Group Executive Vice President\, ANA
\nDennis B
uchheim\, Chief Executive Officer\, IAB Tech Lab
\nStu Ingis\, Chairm
an\, Venable LLP