BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:4a6ec0d213c0096d8ee763876d09e35965e5aea2@swoogo.com DTSTAMP:20240329T050437Z DESCRIPTION:For the last 20 years\, advertisers have relied on the cookie f or connecting\, enabling\, and measuring the buying\, selling\, and effica cy of their digital advertising. But that’s about to change. Firefox and A pple have sunset third-party cookies. Google is set to do the same in 2022 . When that happens\, critical connectors that advertisers rely on will br eak and there is no like-for-like replacement on the horizon. So what are tangible steps your organization can take to prepare? Join DEREK BAKER\, P RINCIPAL AND CMO ADVISORY LEADER at PwC\, NARESH CHAUDHARY\, DIRECTOR IN T HE CMO ADVISORY PRACTICE and ALEX MACHT\, MANAGER IN THE CMO ADVISORY PRA CTICE AND MARTECH subject matter specialist\, to begin arming your organiz ation for success in a post-cookie\, privacy-first world.\n\nAttend this s ession and learn:\n● What is the FLOC path forward\n● How to help simplify the complexity and understand your activation and measurement options\n● When to take the first steps and how to build a roadmap to a cookieless me dia activation and measurement environment\n \n\n_Featuring:_\nDerek Baker \, Principal and CMO Advisory Leader\, PwC\nAlex Macht\, Manager\, CMO Adv isory Practice\, PwC\nNaresh Chaudhary\, Director and CMO Advisory Leader\ , PwC\n \n\n*OPEN TO PREMIUM ALL-ACCESS AND LIVE ALL-ACCESS PASS HOLDERS\n DTSTART:20210414T140000Z DTEND:20210414T150000Z LAST-MODIFIED:20240329T050437Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:A World Without Cookies: Activation and Measurement in Media’s Next Era TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
For t he last 20 years\, advertisers have relied on the cookie for connecting\, enabling\, and measuring the buying\, selling\, and efficacy of their digi tal advertising. But that’s about to change. Firefox and Apple have sunset third-party cookies. Google is set to do the same in 2022. When that happ ens\, critical connectors that advertisers rely on will break and there is no like-for-like replacement on the horizon. So what are tangible steps y our organization can take to prepare? Join Derek Baker\, Principal and CMO Advisory leader at PwC\, Naresh Chaudhary\, Dire ctor in the CMO Advisory Practice and Alex Macht\, Manag er in the CMO Advisory Practice and MarTech subject matter specia list\, to begin arming your organization for success in a post-cookie\, pr ivacy-first world.
\n\nAttend
this session and learn:
\n● What is the FLOC path forward
\n● Ho
w to help simplify the complexity and understand your activation and measu
rement options
\n● When to take the first steps and how to build a ro
admap to a cookieless media activation and measurement environment
\n
Featuring:
\nDerek Baker\, Principal and CMO Advisory Leader\, PwC
\nAlex Macht
\, Manager\, CMO Advisory Practice\, PwC
\nNaresh Chaudhary\, Directo
r and CMO Advisory Leader\, PwC
\n
*Open to Premium All-Access and Live All-Ac cess Pass Holders
BEGIN:VALARM ACTION:DISPLAY DESCRIPTION:For the last 20 years\, advertisers have relied on the cookie f or connecting\, enabling\, and measuring the buying\, selling\, and effica cy of their digital advertising. But that’s about to change. Firefox and A pple have sunset third-party cookies. Google is set to do the same in 2022 . When that happens\, critical connectors that advertisers rely on will br eak and there is no like-for-like replacement on the horizon. So what are tangible steps your organization can take to prepare? Join DEREK BAKER\, P RINCIPAL AND CMO ADVISORY LEADER at PwC\, NARESH CHAUDHARY\, DIRECTOR IN T HE CMO ADVISORY PRACTICE and ALEX MACHT\, MANAGER IN THE CMO ADVISORY PRA CTICE AND MARTECH subject matter specialist\, to begin arming your organiz ation for success in a post-cookie\, privacy-first world.\n\nAttend this s ession and learn:\n● What is the FLOC path forward\n● How to help simplify the complexity and understand your activation and measurement options\n● When to take the first steps and how to build a roadmap to a cookieless me dia activation and measurement environment\n \n\n_Featuring:_\nDerek Baker \, Principal and CMO Advisory Leader\, PwC\nAlex Macht\, Manager\, CMO Adv isory Practice\, PwC\nNaresh Chaudhary\, Director and CMO Advisory Leader\ , PwC\n \n\n*OPEN TO PREMIUM ALL-ACCESS AND LIVE ALL-ACCESS PASS HOLDERS\n TRIGGER:-PT15M END:VALARM END:VEVENT END:VCALENDAR