BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:e4bf5602190d50080f6161ac6e53172e3810aa89@swoogo.com DTSTAMP:20240329T010223Z DESCRIPTION:TV audiences are migrating toward content and services found mo re frequently over the internet rather than traditional TV. What does this mean for advertisers? More ways to connect with customers through the big gest screen in the house\, for one thing. But without the right data for p lanning\, optimization and measurement\, all the additional inventory in t he world is meaningless.\n\nStriking the right balance across all forms of TV and digital is paramount. Yet finding unduplicated reach in the fragme nted TV landscape is increasingly challenging. And with pressure to demons trate the efficacy of TV ads on driving outcomes\; brands are too often as king which is more important: reach\, or results? The good news is\, it’s no longer an either / or world. Today’s advanced advertising tools\, robus t TV audience data\, and addressable inventory are pillars of success for maximizing both reach and outcomes.\n\nJoin RAGHU KODIGE\, CHIEF PRODUCT O FFICER at LG Ads\, as he discusses best practices for combining granular T V and addressable inventory for cross-screen campaign success\, and demons trates the tools and technologies that are revolutionizing TV media.\n\n \n\n_Featuring:_\nRaghu Kodige\, Chief Product Officer and Co-founder\, LG Ads\nMichael Mercede\, Vice President of Sales\, LG Ads \n\n*OPEN TO PREM IUM ALL-ACCESS AND LIVE ALL-ACCESS PASS HOLDERS\n DTSTART:20210415T143000Z DTEND:20210415T150000Z LAST-MODIFIED:20240329T010223Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Have Your Cake and Eat It Too: Optimizing for Reach and Outcomes in a Fragmented TV Landscape TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
TV au diences are migrating toward content and services found more frequently ov er the internet rather than traditional TV. What does this mean for advert isers? More ways to connect with customers through the biggest screen in t he house\, for one thing. But without the right data for planning\, optimi zation and measurement\, all the additional inventory in the world is mean ingless.
\n\nStriking the righ t balance across all forms of TV and digital is paramount. Yet finding und uplicated reach in the fragmented TV landscape is increasingly challenging . And with pressure to demonstrate the efficacy of TV ads on driving outco mes\; brands are too often asking which is more important: reach\, or resu lts? The good news is\, it’s no longer an either / or world. Today’s advan ced advertising tools\, robust TV audience data\, and addressable inventor y are pillars of success for maximizing both reach and outcomes.
\n\nJoin Raghu Kodige\, Chief P roduct Officer at LG Ads\, as he discusses best practices for com bining granular TV and addressable inventory for cross-screen campaign suc cess\, and demonstrates the tools and technologies that are revolutionizin g TV media.
\n\n\n\n
Featuring:
\nRaghu Kodig
e\, Chief Product Officer and Co-founder\, LG Ads
\nMichael Mercede\,
Vice President of Sales\, LG Ads
*Open to Premium All-Access and Live All-Access Pass Hold ers
BEGIN:VALARM ACTION:DISPLAY DESCRIPTION:TV audiences are migrating toward content and services found mo re frequently over the internet rather than traditional TV. What does this mean for advertisers? More ways to connect with customers through the big gest screen in the house\, for one thing. But without the right data for p lanning\, optimization and measurement\, all the additional inventory in t he world is meaningless.\n\nStriking the right balance across all forms of TV and digital is paramount. Yet finding unduplicated reach in the fragme nted TV landscape is increasingly challenging. And with pressure to demons trate the efficacy of TV ads on driving outcomes\; brands are too often as king which is more important: reach\, or results? The good news is\, it’s no longer an either / or world. Today’s advanced advertising tools\, robus t TV audience data\, and addressable inventory are pillars of success for maximizing both reach and outcomes.\n\nJoin RAGHU KODIGE\, CHIEF PRODUCT O FFICER at LG Ads\, as he discusses best practices for combining granular T V and addressable inventory for cross-screen campaign success\, and demons trates the tools and technologies that are revolutionizing TV media.\n\n \n\n_Featuring:_\nRaghu Kodige\, Chief Product Officer and Co-founder\, LG Ads\nMichael Mercede\, Vice President of Sales\, LG Ads \n\n*OPEN TO PREM IUM ALL-ACCESS AND LIVE ALL-ACCESS PASS HOLDERS\n TRIGGER:-PT15M END:VALARM END:VEVENT END:VCALENDAR