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BEGIN:VEVENT
UID:d4dbe1bf97c8573637482e6cde71bc3bfc36b1a2@swoogo.com
DTSTAMP:20260411T084217Z
DESCRIPTION:Marketers in search of the most efficient video ad buys are inc
 reasingly looking beyond the traditional linear TV spot to digital program
 matic advertising on connected TV. Not only does connected TV allow for a 
 great brand opportunity\, addressable ads and more precise measurement\, i
 t also is proving to be yet another effective performance marketing channe
 l. Hear from ADAM BERGMAN\, VICE PRESIDENT\, NATIONAL AD SALES\, Vizio and
  BRIAN NORRIS\, SENIOR VICE PRESIDENT\, DIRECT TO SCALE\, NBCUniversal as 
 they share their experiences and best practices using connected TV\, and h
 ow the industry can learn from the mistakes of desktop advertising and app
 ly those lessons to this nascent platform.\n \n\n_Featuring:_\nAdam Bergma
 n\, Vice President\, National Ad Sales\, Vizio\nBrian Norris\, Senior Vice
  President\, Direct to Scale\, NBCUniversal\nJason Lynch\, TV Editor\, Adw
 eek
DTSTART:20210415T160000Z
DTEND:20210415T162000Z
LAST-MODIFIED:20260411T084217Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:The Future of Connected TV Is Precision Marketing
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p style='font-family:'Flama Book'\, 'Helvetic
 a Neue'\, Helvetica\, Roboto\, Arial\, sans-serif\;font-size:16px\;'>Marke
 ters in search of the most efficient video ad buys are increasingly lookin
 g beyond the traditional linear TV spot to digital programmatic advertisin
 g on connected TV. Not only does connected TV allow for a great brand oppo
 rtunity\, addressable ads and more precise measurement\, it also is provin
 g to be yet another effective performance marketing channel. Hear from <st
 rong>Adam Bergman\, Vice President\, National Ad Sales\,</strong> Vizio an
 d <strong>Brian Norris\, Senior Vice President\, Direct to Scale\,</strong
 > NBCUniversal as they share their experiences and best practices using co
 nnected TV\, and how the industry can learn from the mistakes of desktop a
 dvertising and apply those lessons to this nascent platform.<br />\n </p>
 \n\n<p style='font-family:'Flama Book'\, 'Helvetica Neue'\, Helvetica\, Ro
 boto\, Arial\, sans-serif\;font-size:16px\;'><em>Featuring:</em><br />\nAd
 am Bergman\, Vice President\, National Ad Sales\, Vizio<br />\nBrian Norri
 s\, Senior Vice President\, Direct to Scale\, NBCUniversal<br />\nJason Ly
 nch\, TV Editor\, Adweek</p>
BEGIN:VALARM
UID:33383165-6162-4066-b435-356236633665
ACTION:DISPLAY
DESCRIPTION:Marketers in search of the most efficient video ad buys are inc
 reasingly looking beyond the traditional linear TV spot to digital program
 matic advertising on connected TV. Not only does connected TV allow for a 
 great brand opportunity\, addressable ads and more precise measurement\, i
 t also is proving to be yet another effective performance marketing channe
 l. Hear from ADAM BERGMAN\, VICE PRESIDENT\, NATIONAL AD SALES\, Vizio and
  BRIAN NORRIS\, SENIOR VICE PRESIDENT\, DIRECT TO SCALE\, NBCUniversal as 
 they share their experiences and best practices using connected TV\, and h
 ow the industry can learn from the mistakes of desktop advertising and app
 ly those lessons to this nascent platform.\n \n\n_Featuring:_\nAdam Bergma
 n\, Vice President\, National Ad Sales\, Vizio\nBrian Norris\, Senior Vice
  President\, Direct to Scale\, NBCUniversal\nJason Lynch\, TV Editor\, Adw
 eek
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