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BEGIN:VEVENT
UID:967cce8230c0d486fcf274e60e368e7d945b930a@swoogo.com
DTSTAMP:20260617T040616Z
DESCRIPTION:No two customer journeys are the same\, and with the further ex
 pansion (and dependence) on the digital world over the last year\, those j
 ourneys have only gotten more nuanced and complex. Leveraging examples and
  insights from successful social first campaigns\, Ulta Beauty’s KARLA DAV
 IS\, VICE PRESIDENT OF INTEGRATED MARKETING AND MEDIA \, will be joined by
  CHRISTINE WHITE\, SENIOR DIRECTOR\, MEDIA AND CONTENT STRATEGY and SALLY 
 SCARBROUGH\, DIRECTOR OF BRAND PARTNER MARKETING \, will discuss the power
  of creating strong\, thoughtful storytelling across touch points\, and sh
 are key considerations\, in service of building effective conversion and m
 ore.\n \n\n_Featuring:_\nKarla Davis\, Vice President of Integrated Market
 ing and Media\, Ulta Beauty  \nChristine White\, Senior Director\, Media a
 nd Content Strategy\, Ulta Beauty  \nSally Scarbrough\, Director of Brand 
 Partner Marketing\, Ulta Beauty\nShannon Miller\, Senior Editor of Creativ
 ity and Representation\, Adweek
DTSTART:20210415T165000Z
DTEND:20210415T172000Z
LAST-MODIFIED:20260617T040616Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:New World\, New Engagement: Social-First Storytelling
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p style='font-family:'Flama Book'\, 'Helvetic
 a Neue'\, Helvetica\, Roboto\, Arial\, sans-serif\;font-size:16px\;'>No tw
 o customer journeys are the same\, and with the further expansion (and dep
 endence) on the digital world over the last year\, those journeys have onl
 y gotten more nuanced and complex. Leveraging examples and insights from s
 uccessful social first campaigns\, Ulta Beauty’s <strong>Karla Davis\, Vic
 e President of Integrated Marketing and Media</strong> \, will be joined b
 y <strong>Christine White\, Senior Director\, Media and Content Strategy</
 strong> and <strong>Sally Scarbrough\, Director of Brand Partner Marketing
 </strong> \, will discuss the power of creating strong\, thoughtful storyt
 elling across touch points\, and share key considerations\, in service of 
 building effective conversion and more.<br />\n </p>\n\n<p style='font-fam
 ily:'Flama Book'\, 'Helvetica Neue'\, Helvetica\, Roboto\, Arial\, sans-se
 rif\;font-size:16px\;'><em>Featuring:</em><br />\nKarla Davis\, Vice Presi
 dent of Integrated Marketing and Media\, Ulta Beauty  <br />\nChristine Wh
 ite\, Senior Director\, Media and Content Strategy\, Ulta Beauty  <br />\n
 Sally Scarbrough\, Director of Brand Partner Marketing\, Ulta Beauty<br />
 \nShannon Miller\, Senior Editor of Creativity and Representation\, Adweek
 </p>
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ACTION:DISPLAY
DESCRIPTION:No two customer journeys are the same\, and with the further ex
 pansion (and dependence) on the digital world over the last year\, those j
 ourneys have only gotten more nuanced and complex. Leveraging examples and
  insights from successful social first campaigns\, Ulta Beauty’s KARLA DAV
 IS\, VICE PRESIDENT OF INTEGRATED MARKETING AND MEDIA \, will be joined by
  CHRISTINE WHITE\, SENIOR DIRECTOR\, MEDIA AND CONTENT STRATEGY and SALLY 
 SCARBROUGH\, DIRECTOR OF BRAND PARTNER MARKETING \, will discuss the power
  of creating strong\, thoughtful storytelling across touch points\, and sh
 are key considerations\, in service of building effective conversion and m
 ore.\n \n\n_Featuring:_\nKarla Davis\, Vice President of Integrated Market
 ing and Media\, Ulta Beauty  \nChristine White\, Senior Director\, Media a
 nd Content Strategy\, Ulta Beauty  \nSally Scarbrough\, Director of Brand 
 Partner Marketing\, Ulta Beauty\nShannon Miller\, Senior Editor of Creativ
 ity and Representation\, Adweek
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