BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.41.90// CALSCALE:GREGORIAN UID:37343834-6363-4263-b633-323931663734 BEGIN:VEVENT UID:9b7049d6be6e522218215cce33b611626b48b0dc@swoogo.com DTSTAMP:20260411T085915Z DESCRIPTION:This year the agency model must push past the executional. Afte r years of racing to the commoditization of pricing\, services\, capabilit ies\, and talent\; the industry has been delivered a hard reset in the for m of a global pandemic and growing data restrictions which should forever change the way think about our businesses. Together clients and their agen cies are having to redefine ways of collaborating\, communicating value to their customers\, and building brand growth in a landscape shifting each day. There is no more room for the “us vs them” of years past. We must now focus on AND. Join this session to hear how media agency m/SIX and sister creative agency The&Partnership are working with brands to create new con sumer-centric models to connect\, communicate\, and grow their business in the next age of accountability and addressability.\n\n \n\n_Featuring:_\n Andrew Bailey\, Chief Executive Officer\, North America\, The&Partnership \nBelinda Smith\, Chief Executive Officer\, Americas\, m/SIX DTSTART:20210416T154000Z DTEND:20210416T160000Z LAST-MODIFIED:20260411T085915Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Agency Partnership and Brand Growth TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:

This year the agency model must push past the executional. After years of racin g to the commoditization of pricing\, services\, capabilities\, and talent \; the industry has been delivered a hard reset in the form of a global pa ndemic and growing data restrictions which should forever change the way t hink about our businesses. Together clients and their agencies are having to redefine ways of collaborating\, communicating value to their customers \, and building brand growth in a landscape shifting each day. There is no more room for the “us vs them” of years past. We must now focus on AND. J oin this session to hear how media agency m/SIX and sister creative agency The&Partnership are working with brands to create new consumer-centric mo dels to connect\, communicate\, and grow their business in the next age of accountability and addressability.

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Featuring:
\nAndrew Bailey\, Chief Executive Officer\, North America\, The &Partnership
\nBelinda Smith\, Chief Executive Officer\, Americas\, m /SIX

BEGIN:VALARM UID:64333363-3833-4433-a631-333233646334 ACTION:DISPLAY DESCRIPTION:This year the agency model must push past the executional. Afte r years of racing to the commoditization of pricing\, services\, capabilit ies\, and talent\; the industry has been delivered a hard reset in the for m of a global pandemic and growing data restrictions which should forever change the way think about our businesses. Together clients and their agen cies are having to redefine ways of collaborating\, communicating value to their customers\, and building brand growth in a landscape shifting each day. There is no more room for the “us vs them” of years past. We must now focus on AND. Join this session to hear how media agency m/SIX and sister creative agency The&Partnership are working with brands to create new con sumer-centric models to connect\, communicate\, and grow their business in the next age of accountability and addressability.\n\n \n\n_Featuring:_\n Andrew Bailey\, Chief Executive Officer\, North America\, The&Partnership \nBelinda Smith\, Chief Executive Officer\, Americas\, m/SIX TRIGGER:-PT15M END:VALARM END:VEVENT END:VCALENDAR