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BEGIN:VEVENT
UID:8d7f2979f8e3bf25fb84505a01724110b916a813@swoogo.com
DTSTAMP:20260617T040711Z
DESCRIPTION:In a world where consumers ignore\, skip\, or pay to avoid ads\
 , capturing consumer attention is more important than ever. Attention trac
 king and optimization offers a new frontier in TV advertising. Anheuser Bu
 sch and Dentsu have been working together with Network partners to change 
 the currency of reference from impressions and GRPs to consumer attention.
  Join PAOLO PROVINCIALI\, VICE PRESIDENT\, MEDIA AND DATA\, US at Anheuser
 -Busch InBev and CARA LEWIS EXECUTIVE VICE PRESIDENT\, HEAD OF US MEDIA IN
 VESTMENT at dentsu\, who detail their journey in the Attention Economy.\n 
 \n\n_Featuring:_\nPaolo Provinciali\, Vice President\, Media and Data\, U.
 S.\, Anheuser-Busch InBev \nCara Lewis\, Executive Vice President\, Head o
 f U.S. Media Investment\, dentsu
DTSTART:20210416T160500Z
DTEND:20210416T162500Z
LAST-MODIFIED:20260617T040711Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Keeping Consumer Attention
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p style='font-family:'Flama Book'\, 'Helvetic
 a Neue'\, Helvetica\, Roboto\, Arial\, sans-serif\;font-size:16px\;'>In a 
 world where consumers ignore\, skip\, or pay to avoid ads\, capturing cons
 umer attention is more important than ever. Attention tracking and optimiz
 ation offers a new frontier in TV advertising. Anheuser Busch and Dentsu h
 ave been working together with Network partners to change the currency of 
 reference from impressions and GRPs to consumer attention. Join <strong>Pa
 olo Provinciali\, Vice President\, Media and Data\, US</strong> at Anheuse
 r-Busch InBev and <strong>Cara Lewis Executive Vice President\, Head of US
  Media Investment</strong> at dentsu\, who detail their journey in the Att
 ention Economy.<br />\n </p>\n\n<p style='font-family:'Flama Book'\, 'Helv
 etica Neue'\, Helvetica\, Roboto\, Arial\, sans-serif\;font-size:16px\;'><
 em>Featuring:</em><br />\nPaolo Provinciali\, Vice President\, Media and D
 ata\, U.S.\, Anheuser-Busch InBev <br />\nCara Lewis\, Executive Vice Pres
 ident\, Head of U.S. Media Investment\, dentsu</p>
BEGIN:VALARM
UID:34353562-3663-4362-b130-653761393933
ACTION:DISPLAY
DESCRIPTION:In a world where consumers ignore\, skip\, or pay to avoid ads\
 , capturing consumer attention is more important than ever. Attention trac
 king and optimization offers a new frontier in TV advertising. Anheuser Bu
 sch and Dentsu have been working together with Network partners to change 
 the currency of reference from impressions and GRPs to consumer attention.
  Join PAOLO PROVINCIALI\, VICE PRESIDENT\, MEDIA AND DATA\, US at Anheuser
 -Busch InBev and CARA LEWIS EXECUTIVE VICE PRESIDENT\, HEAD OF US MEDIA IN
 VESTMENT at dentsu\, who detail their journey in the Attention Economy.\n 
 \n\n_Featuring:_\nPaolo Provinciali\, Vice President\, Media and Data\, U.
 S.\, Anheuser-Busch InBev \nCara Lewis\, Executive Vice President\, Head o
 f U.S. Media Investment\, dentsu
TRIGGER:-PT15M
END:VALARM
END:VEVENT
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