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UID:65303164-3839-4330-a437-383535616332
BEGIN:VEVENT
UID:1e2e023ecfabaab8bdd3c7e19ad26ff6574d836d@swoogo.com
DTSTAMP:20260513T125435Z
DESCRIPTION:The upfront marketplace is returning to a more traditional cade
 nce after last year's pandemic upheaval\, but this year's negotiations wil
 l be anything but normal.\n\nHear from RITA FERRO\, PRESIDENT\, ADVERTISIN
 G SALES\, as she takes the virtual stage to kick off the first of three Up
 front Preview sessions taking place during the Convergent TV Summit. She'l
 l explore Disney’s three-pronged upfront approach this year\, the company'
 s efforts to expand Hulu’s innovations across the entire portfolio\, her p
 lans for the company’s new sports rights deals\, and the opportunities pre
 sent for brands to connect to “Generation Stream” and deliver unmatched re
 sults.\n\n \n\n_Featuring:_\nRita Ferro\, President\, Advertising Sales\, 
 Disney\nJason Lynch\, TV Editor\, Adweek\n\n[Rita F][Jason L]\n\n \n\n \n
 \n 
DTSTART:20210428T165500Z
DTEND:20210428T171500Z
LAST-MODIFIED:20260513T125435Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Upfront Preview: Disney
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p style='font-family:'Flama Book'\, 'Helvetic
 a Neue'\, Helvetica\, Roboto\, Arial\, sans-serif\;font-size:16px\;'>The u
 pfront marketplace is returning to a more traditional cadence after last y
 ear's pandemic upheaval\, but this year's negotiations will be anything bu
 t normal.</p>\n\n<p style='font-family:'Flama Book'\, 'Helvetica Neue'\, H
 elvetica\, Roboto\, Arial\, sans-serif\;font-size:16px\;'>Hear from <stron
 g>Rita Ferro\, President\, Advertising Sales</strong>\, as she takes the v
 irtual stage to kick off the first of three Upfront Preview sessions takin
 g place during the Convergent TV Summit. She'll explore Disney’s three-pro
 nged upfront approach this year\, the company's efforts to expand Hulu’s i
 nnovations across the entire portfolio\, her plans for the company’s new s
 ports rights deals\, and the opportunities present for brands to connect t
 o “Generation Stream” and deliver unmatched results.</p>\n\n<p style='font
 -family:'Flama Book'\, 'Helvetica Neue'\, Helvetica\, Roboto\, Arial\, san
 s-serif\;font-size:16px\;'> </p>\n\n<p style='font-family:'Flama Book'\, '
 Helvetica Neue'\, Helvetica\, Roboto\, Arial\, sans-serif\;font-size:16px\
 ;'><em>Featuring:</em><br />\nRita Ferro\, President\, Advertising Sales\,
  Disney<br />\nJason Lynch\, TV Editor\, Adweek</p>\n\n<p><img alt='Rita F
 ' height='65' src='https://assets.swoogo.com/uploads/medium/981703-605e3bf
 57bff2.jpg' style='margin-right:20px\;float:left\;' width='65' /><img alt=
 'Jason L' height='65' src='https://assets.swoogo.com/uploads/full/967957-6
 05494e64f36f.jpg' style='margin-right:20px\;float:left\;' width='65' /></p
 >\n\n<p> </p>\n\n<p> </p>\n\n<p> </p>
BEGIN:VALARM
UID:61343833-3364-4835-b031-333263313832
ACTION:DISPLAY
DESCRIPTION:The upfront marketplace is returning to a more traditional cade
 nce after last year's pandemic upheaval\, but this year's negotiations wil
 l be anything but normal.\n\nHear from RITA FERRO\, PRESIDENT\, ADVERTISIN
 G SALES\, as she takes the virtual stage to kick off the first of three Up
 front Preview sessions taking place during the Convergent TV Summit. She'l
 l explore Disney’s three-pronged upfront approach this year\, the company'
 s efforts to expand Hulu’s innovations across the entire portfolio\, her p
 lans for the company’s new sports rights deals\, and the opportunities pre
 sent for brands to connect to “Generation Stream” and deliver unmatched re
 sults.\n\n \n\n_Featuring:_\nRita Ferro\, President\, Advertising Sales\, 
 Disney\nJason Lynch\, TV Editor\, Adweek\n\n[Rita F][Jason L]\n\n \n\n \n
 \n 
TRIGGER:-PT15M
END:VALARM
END:VEVENT
END:VCALENDAR