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BEGIN:VEVENT
UID:8326fe01d14cda4207add9de715ac3c7317388c2@swoogo.com
DTSTAMP:20261010T140254Z
DESCRIPTION:The viewership transition from linear TV to streaming TV has dr
 astically affected all aspects of TV advertising\, from targeting to measu
 rement. TV advertising is suddenly more efficient\, more measurable\, and 
 a viable performance marketing channel. What role will media buyers play i
 n the future of television advertising\, if at all?\n\nJoin SteelHouse's M
 ark Douglas in conversation with Adweek's Matt Steinmetz\, as he discusses
  how this increased efficiency in TV advertising will change the role and 
 approach of media buyers to performance marketers.\n\n \n\n_Featuring:_\nM
 ark Douglas\, Chief Executive Officer\, SteelHouse\nMatt Steinmetz\, Vice 
 President of Event Partnerships\, Adweek\n\n[Mark D][Matt S]\n\n \n\n \n\n
  
DTSTART:20210426T172000Z
DTEND:20210426T174000Z
LAST-MODIFIED:20261010T140254Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Do Media Buyers Have a Future in Streaming Television?
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p style='font-family:'Flama Book'\, 'Helvetic
 a Neue'\, Helvetica\, Roboto\, Arial\, sans-serif\;font-size:16px\;'>The v
 iewership transition from linear TV to streaming TV has drastically affect
 ed all aspects of TV advertising\, from targeting to measurement. TV adver
 tising is suddenly more efficient\, more measurable\, and a viable perform
 ance marketing channel. What role will media buyers play in the future of 
 television advertising\, if at all?</p>\n\n<p style='font-family:'Flama Bo
 ok'\, 'Helvetica Neue'\, Helvetica\, Roboto\, Arial\, sans-serif\;font-siz
 e:16px\;'>Join SteelHouse's Mark Douglas in conversation with Adweek's Mat
 t Steinmetz\, as he discusses how this increased efficiency in TV advertis
 ing will change the role and approach of media buyers to performance marke
 ters.</p>\n\n<p style='font-family:'Flama Book'\, 'Helvetica Neue'\, Helve
 tica\, Roboto\, Arial\, sans-serif\;font-size:16px\;'> </p>\n\n<p style='f
 ont-family:'Flama Book'\, 'Helvetica Neue'\, Helvetica\, Roboto\, Arial\, 
 sans-serif\;font-size:16px\;'><em>Featuring:</em><br />\nMark Douglas\, Ch
 ief Executive Officer\, SteelHouse<br />\nMatt Steinmetz\, Vice President 
 of Event Partnerships\, Adweek</p>\n\n<p><img alt='Mark D' height='65' src
 ='https://assets.swoogo.com/uploads/medium/990620-6065e4d47aa46.jpg' style
 ='margin-right:20px\;float:left\;' width='65' /><img alt='Matt S' height='
 65' src='https://assets.swoogo.com/uploads/full/990612-6065e4919f52d.jpg' 
 style='margin-right:20px\;float:left\;' width='65' /></p>\n\n<p> </p>\n\n<
 p> </p>\n\n<p> </p>
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ACTION:DISPLAY
DESCRIPTION:The viewership transition from linear TV to streaming TV has dr
 astically affected all aspects of TV advertising\, from targeting to measu
 rement. TV advertising is suddenly more efficient\, more measurable\, and 
 a viable performance marketing channel. What role will media buyers play i
 n the future of television advertising\, if at all?\n\nJoin SteelHouse's M
 ark Douglas in conversation with Adweek's Matt Steinmetz\, as he discusses
  how this increased efficiency in TV advertising will change the role and 
 approach of media buyers to performance marketers.\n\n \n\n_Featuring:_\nM
 ark Douglas\, Chief Executive Officer\, SteelHouse\nMatt Steinmetz\, Vice 
 President of Event Partnerships\, Adweek\n\n[Mark D][Matt S]\n\n \n\n \n\n
  
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