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BEGIN:VEVENT
UID:88eacac135f17a19f2f9de0151604d603225c7ae@swoogo.com
DTSTAMP:20260811T141308Z
DESCRIPTION:As digital advertising prepares for the end of third party cook
 ies\, CTV is a bright spot that won't be hampered by this paradigm shift a
 s it never relied on cookies to begin with. Additionally\, CTV's digital u
 nderpinnings have already allowed it to outshine linear TV in terms of add
 ressability. That being said\, identity in CTV is still nascent in both co
 ncept and practice and more must be done to standardize and improve addres
 sability. This session will delve into where CTV addressability can improv
 e and what needs to be done to accomplish this.\n\n \n\n_Featuring:_\nTom 
 Kershaw\, Chief Technology Officer\, Magnite\nKevin Arrix\, Senior Vice Pr
 esident\, DISH Media\nBrooke Abney\, Executive Director of Video Investmen
 t Activation\, PHD  \nLisa Granatstein\, Chief Content Officer\, SVP\, Pro
 gramming\, Adweek\n\n[Tom K][Kevin A][Brooke A][Lisa G]\n\n \n\n \n\n 
DTSTART:20210426T181000Z
DTEND:20210426T184000Z
LAST-MODIFIED:20260811T141308Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Identity and Addressability in CTV: Where Do We Go From Here?
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p style='font-family:'Flama Book'\, 'Helvetic
 a Neue'\, Helvetica\, Roboto\, Arial\, sans-serif\;font-size:16px\;'>As di
 gital advertising prepares for the end of third party cookies\, CTV is a b
 right spot that won't be hampered by this paradigm shift as it never relie
 d on cookies to begin with. Additionally\, CTV's digital underpinnings hav
 e already allowed it to outshine linear TV in terms of addressability. Tha
 t being said\, identity in CTV is still nascent in both concept and practi
 ce and more must be done to standardize and improve addressability. This s
 ession will delve into where CTV addressability can improve and what needs
  to be done to accomplish this.</p>\n\n<p style='font-family:'Flama Book'\
 , 'Helvetica Neue'\, Helvetica\, Roboto\, Arial\, sans-serif\;font-size:16
 px\;'> </p>\n\n<p style='font-family:'Flama Book'\, 'Helvetica Neue'\, Hel
 vetica\, Roboto\, Arial\, sans-serif\;font-size:16px\;'><em>Featuring:</em
 ><br />\nTom Kershaw\, Chief Technology Officer\, Magnite<br />\nKevin Arr
 ix\, Senior Vice President\, DISH Media<br />\nBrooke Abney\, Executive Di
 rector of Video Investment Activation\, PHD  <br />\nLisa Granatstein\, Ch
 ief Content Officer\, SVP\, Programming\, Adweek</p>\n\n<p><img alt='Tom K
 ' height='65' src='https://assets.swoogo.com/uploads/medium/972330-60590b6
 be6889.jpg' style='margin-right:20px\;float:left\;' width='65' /><img alt=
 'Kevin A' height='65' src='https://assets.swoogo.com/uploads/medium/986454
 -606361ebd7ca5.jpg' style='margin-right:20px\;float:left\;' width='65' /><
 img alt='Brooke A' height='65' src='https://assets.swoogo.com/uploads/medi
 um/998351-606d013894181.jpg' style='margin-right:20px\;float:left\;' width
 ='65' /><img alt='Lisa G' height='65' src='https://assets.swoogo.com/uploa
 ds/full/988877-6064b92bc4fec.jpg' style='margin-right:20px\;float:left\;' 
 width='65' /></p>\n\n<p> </p>\n\n<p> </p>\n\n<p> </p>
BEGIN:VALARM
UID:33333266-6533-4430-a133-626261643634
ACTION:DISPLAY
DESCRIPTION:As digital advertising prepares for the end of third party cook
 ies\, CTV is a bright spot that won't be hampered by this paradigm shift a
 s it never relied on cookies to begin with. Additionally\, CTV's digital u
 nderpinnings have already allowed it to outshine linear TV in terms of add
 ressability. That being said\, identity in CTV is still nascent in both co
 ncept and practice and more must be done to standardize and improve addres
 sability. This session will delve into where CTV addressability can improv
 e and what needs to be done to accomplish this.\n\n \n\n_Featuring:_\nTom 
 Kershaw\, Chief Technology Officer\, Magnite\nKevin Arrix\, Senior Vice Pr
 esident\, DISH Media\nBrooke Abney\, Executive Director of Video Investmen
 t Activation\, PHD  \nLisa Granatstein\, Chief Content Officer\, SVP\, Pro
 gramming\, Adweek\n\n[Tom K][Kevin A][Brooke A][Lisa G]\n\n \n\n \n\n 
TRIGGER:-PT15M
END:VALARM
END:VEVENT
END:VCALENDAR